8.0 PROMOTION STRATEGY
8.1 Pull Strategy
SLO Veg can rely on a variety of pull strategies such as increasing media presence and improving community outreach. In order to reach more of the target market, SLO Veg can connect with the Cal Poly Parents page, the Cerro Vista and PCV apartment pages, and student pages on Facebook. SLO Veg has seen great success through advertisements in local newspapers and magazines such as the SLO Tribune, Mustang News, and SLO Life. SLO Veg can extend its pull strategy by placing posters around campus housing and the Rec Center and get exposure to a large number of students. Posters are powerful advertising tools because they propel the viewer to take action as soon as possible TALLIDAY. A branded box acts pulls …show more content…
Partnerships include Dockside in Morro Bay, Rock Front Ranch, and One Cool Earth. More local specialty products from these partnership contribute to the differentiation of SLO Veg from larger competitors, which can help them be more successful. It also opens them up to new markets, as these other companies already had a market. Asking these companies to promote SLO Veg to their customers could help SLO Veg expand their subscriber base.
9.0 PRICING STRATEGY AND FINANCIALS
9.1 Pricing Strategy
Costs for the company lie primarily in purchasing produce from farmers, packaging, and gas for delivery. SLO Veg caters the prices of its boxes in comparison to other competitors in the market. Boxes are priced based off the quantity of produce they hold and the addition of optional items (fish, olive oil, honey, and flowers). While SLO Veg is profitable with their current prices, through changing their prices they can increase revenue and attract new customers. Sections 9.1.2 and 9.1.3 further explain what University Mergers suggests SLO Veg does to better their pricing strategy.
9.1.1 Current Prices
The current SLO Veg prices as found on their website are listed below
Itty Bitty / $26 Serves 1 …show more content…
These prices increase SLO Veg’s profit margin on each box and offer the option for subscribers to pick up their boxes at a lower cost. This pricing strategy is based on Hill’s claim that SLO Veg can increase its prices by $7 and remain competitive, and the fact that Talley Farms, SLO Veg’s main competitor, is still priced significantly higher (Hill). It is further supported by calculating the discount for intent from a qualtrics survey sent out to Cal Poly students. The result of these calculations (in appendix 11.1) shows that higher priced boxes will bring in more
8.1 Pull Strategy
SLO Veg can rely on a variety of pull strategies such as increasing media presence and improving community outreach. In order to reach more of the target market, SLO Veg can connect with the Cal Poly Parents page, the Cerro Vista and PCV apartment pages, and student pages on Facebook. SLO Veg has seen great success through advertisements in local newspapers and magazines such as the SLO Tribune, Mustang News, and SLO Life. SLO Veg can extend its pull strategy by placing posters around campus housing and the Rec Center and get exposure to a large number of students. Posters are powerful advertising tools because they propel the viewer to take action as soon as possible TALLIDAY. A branded box acts pulls …show more content…
Partnerships include Dockside in Morro Bay, Rock Front Ranch, and One Cool Earth. More local specialty products from these partnership contribute to the differentiation of SLO Veg from larger competitors, which can help them be more successful. It also opens them up to new markets, as these other companies already had a market. Asking these companies to promote SLO Veg to their customers could help SLO Veg expand their subscriber base.
9.0 PRICING STRATEGY AND FINANCIALS
9.1 Pricing Strategy
Costs for the company lie primarily in purchasing produce from farmers, packaging, and gas for delivery. SLO Veg caters the prices of its boxes in comparison to other competitors in the market. Boxes are priced based off the quantity of produce they hold and the addition of optional items (fish, olive oil, honey, and flowers). While SLO Veg is profitable with their current prices, through changing their prices they can increase revenue and attract new customers. Sections 9.1.2 and 9.1.3 further explain what University Mergers suggests SLO Veg does to better their pricing strategy.
9.1.1 Current Prices
The current SLO Veg prices as found on their website are listed below
Itty Bitty / $26 Serves 1 …show more content…
These prices increase SLO Veg’s profit margin on each box and offer the option for subscribers to pick up their boxes at a lower cost. This pricing strategy is based on Hill’s claim that SLO Veg can increase its prices by $7 and remain competitive, and the fact that Talley Farms, SLO Veg’s main competitor, is still priced significantly higher (Hill). It is further supported by calculating the discount for intent from a qualtrics survey sent out to Cal Poly students. The result of these calculations (in appendix 11.1) shows that higher priced boxes will bring in more