Foto Inc. Case Analysis

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Foto, Inc. has been in operation for 12 years, and under current management for the past six years. The industry is charged with high-tech advancements and first mover advantages. Placing Foto, Inc. in the position to take advantage of opportunities while keeping up with global demand has been difficult and despite continued growth, there have been some struggles.
For the past five years, the company has continued to show positive growth numbers in regards to Earnings Per Share, Return on Equity and Stock Price. The company has also maintained a B+ Credit Rating, which limited the cost of debt, and an average image rating of 74 which is 14 points below its top competitor Apertures Inc., and 16 points ahead of Candid Enterprise.
Despite the company’s consistently positive key indicators, it has underperformed in regards to EPS, ROE, and Stock Values when compared to close industry competitors. The company did not meet investor expectations for
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In year l1, Foto, Inc. Entry Level Camera line was above average for Image Resolution, LCD Screen, and Lens Quality. The company was slightly below average on the cost of Brand Specific Components, Special Utility Features and was $1.29 below the industry average for R&D. The company suffered in this year, as in years past, with labor cost above the industry average, and the highest industry cost for warranty cost. Many of these indicators added up to decrease the companies operating profits and hurt key indicators such as operating profit. For the Entry-Level Geographic Benchmarks, Foto, Inc. had the lowest Operating Profits of all industry competitors in all regions except Asia-Pacific. Also, based off of industry statistics, the overall compensation for the PAT’s, was too high given the level of

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