First, no business is successful in the beginning, every business faces hardships and challenges when just opening. As many have quoted, “no great success was ever achieved without failure.” I recall my sister stating she had a business idea she wanted to begin. I ask her what was it and she said teaching swim lesson around Metro …show more content…
Southwest Airline pricing strategy includes low fare cost: competition-Based pricing gives them an enviable marketing advantage, price leadership strategy during these economic downtowns has contributed to their surplus productivity capacity, cost leadership strategy targeted those traveling roundtrip, commuting, and on a tight budget. Next is competition; no other airlines were offering low fares and bags fly free service. Lastly, value to customers is another vital strategy; great value for the cost, on time arrivals, fun friendly