Business Culture And Dishonesty In The Banking Industry Analysis

The researchers, Alain Cohn, Ernst Fehr ,and Michel André Maréchal, put the financial industry under examination, in their research article “Business Culture and Dishonesty in The Banking Industry’’, they provide clear evidence to convince the audience that the prominent business culture in the finance industry favors anonymous behavior and strongly pushes a profit motive even if it breaks the law or puts their industry risk. To support this argument, The authors will conduct detailed studies and provide raw data to reach their conclusion. The authors make it clear that they recognize the importance of banks and financial institutions in our economy, this adds credibility to their purpose, which is to diagnose the problem and persuade the audience that the reestablishment of honesty in financial institutions is …show more content…
By doing this, the authors appeals to the audiences’ emotions, specifically fear, by alluding to a weak or crashing economy which is still a fresh subject to most Americans after the 2008 financial crisis; this also creates a connection between the reader and the author by providing a common fear or values that both parties can relate to. By implementing a connection the article has more significance to the reader on a personal and informative level, because its something relatable or something that effects the reader directly. In general, the authors’ use of both an emotional appeal and audience connection helps the authors’ purpose by engaging the reader and providing a personal incentive to continue reading the article, which lays the ground for the article to be taken more seriously. The authors also add credibility to their article by providing organized data from experiments that supports their