Since everybody knew that the Nestle has strong brand image on the basis of quality. Moreover, the Nestle not on has strong brand image and also has strong in term of brand positioning and also in term of value. The Nestle Cerelac has positioning among people as health provider for infants. Cerelac is actually a healthy food for babies. Cerelac is name of quality and best food for babies. The positioning statement of the Cerelac is ‘best start to healthier future’. The nestle does positioning on some areas such as on product attributes, on needs and benefits, on usage occasion, for classes of users and against competition. Whenever think about babies’ food the first names comes in our or all parents mind is Carelac …show more content…
The Nestle cerelac brands add significant value when it is well known and well recognized and has positive relations in the mind of the consumer. As all of us know that nestle cerelac has strong brand value or brand equity. Since nestle cerelac has strong brand value which can has brand awareness thus reducing the advertising cost, and a less risk from perspective of the customer.
The brand value of cerelac increase the consumer attitudes strength towards the product related to the brand. The consumer has high awareness of the Cerelac product is lead to perceived quality, indirect characteristics, and ultimately, and also the brand loyalty. The Nestle Cerelac is a healthy food and balance diet which makes babies life healthier. This cerelac food easy to digest for babies and taking care of babies internal system. The Nestle Cerelac which in high position to do heavy …show more content…
The Nestle Cerelac brand always segments the exact customer. Furthermore, the buyers are classified according to the benefits they seek. Nestle Cerelac has launched different flavors and the types of Cerelac according to the benefits that are required by the children of different stage of early life.
The customer benefits towards to the Cerelac are as high quality of Cerelac which is healthy and nutrition product for all the babies. Not only that, the Cerelac easily available in all the markets. In additional, the Nestle Cerelac customer can get at affordable prices. All the customer afford to buy the Cerelac for their babies and for their kids with affordable price so in same time all babies get healthy foods. Moreover, the Nestle Cerelac gives a variety and range according each stage of babies’ growth and also with changing nutritional requirement. The Cerelac can give to the babies six months