BP and the Gulf of Mexico oil spill (case analysis) Essay

611 Words Nov 2nd, 2013 3 Pages
BP and the Gulf of Mexico oil spill (case analysis)

BP is a multinational oil and gas company. This company is headquartered in London, UK. Not so long ago, this company has faced one of the world’s worst environmental tragedies. After its explosion in April 20th, 2010, the company’s situation had kept on getting worse and worse.

The communication problem is that the crisis team that Tony Hayward (the CEO of BP) prepared to find solutions to the issue isn’t making much progress. Each month it took to resolve the problem would make the disaster worse. As this oil spill situation was heading to the wrong direction, the business was loosing billions of dollars from lawsuits and paying for damages up to an estimation of $16 billion. Also
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The crisis team hasn’t had its plans operating successfully, which made their situation worse as time passed. The safety rules the managers’ set for the employees were even a failure, because of the workers having to face death and many being injured.

The stakeholders in this situation who is affected are mainly the stockholders, the employees, and the consumers. The stock prices as they mentioned have dramatically fallen, and the value of the stocks have gone below 50 percent. There were also employees who were killed and injured, and that concerns the other employees for that reason. Lastly, the consumers have been affected for the reason that the company isn’t doing much things to help the economy form the destruction they’ve created.

BP can use the communication model to help the stakeholders. The employees who were affected in this crisis can be explained from the communication model. The sender is the management of the company and then the message should be explaining what the company could do for more safety precautions. The receiver is the president and the congress that shall spread the world of their new safety plan. The feedback from this is that the employees will feel more comfortable about working there.

In conclusion, from the communication problems those have occurred in this explosion by BP, it has impacted on its stock prices and the impressions of the company to the public. Many things can be done to

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