Boeing Case Essay

1089 Words Apr 5th, 2012 5 Pages
Boeing 767 Case Study Questions
1. How would you describe Boeing’s approach to project management? What are its strengths and weaknesses?
Boeing adopts a very thorough, well planned out process to manage the project. The stages are defined clearly and tasks involved in each stage are carried out sequentially. The first stage of their approach is the project definition phase during which Boeing identified holes in the market not met by existing planes, assessed future airline needs, considered alternative plane configurations, explored feasibility of possible technologies and performed preliminary estimation of costs. During the market assessment, analysts gathered information regarding future needs of airlines by speaking directly to
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A different transportation plan has to be proposed and carried out. Secondly, during the final stages of the project, there seems to be no flexibility within schedule. Airlines planned their schedules around promised delivery dates and expected new planes to fly immediately, which leaves Boeing no leeway in its schedule; there will be substantial penalties if a plane is delivered even one day late. Management should have taken this situation into consideration when they planned the project and give themselves some flexibility by pushing the deadlines back a little so if anything went wrong, they still have time fix it without being penalized. Thirdly, 12000 changes including the color of the carpet or seating arrangements are made on the first 767. Some of the later proposed changes can be foreseen if Boeing had conducted customer survey beforehand. The fact that they neglect to integrate customer (people that will actually sit in the plane) needs into the project seems to be a mistake in the plan.
2) Choose one of the types of risk listed below and explain what Boeing does to manage risk in that area?
c) Technological Risk
Technology plays the essential role in the design process. The biggest challenge is that what’s desired by the market may not be feasible or economical given the current state of technology. Some of the new, “unproven”

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