Beyoncé's 'Formation'

Beyoncé’s “Formation” is a music video segment off of her album, Lemonade, that displays and highlights Louisiana’s Southern culture. The main claim of her music video is that even though she is incredibly successful and a global phenomenon, she never forgets her roots and embraces her southern culture. Evidence of this is obvious in the lyrics to her song, “Earned all this money, but they never take the country out me.” Beyoncé’s warrant in the music video is that Black Lives Matter. It’s shown by the sheer amount of black empowerment details displayed in the film. For example, the music video pays tribute to police shooting victims, Trayvon Martin, Michael Brown, and Eric Garner, by casting their mothers to highlight their call for power and justice. The music video also screams black empowerment by exhibiting black women in a variety of natural hairstyles. Towards the end of the music video, a black …show more content…
Parkwood Entertainment is a company that helps produce Beyoncé’s music and accompanying music videos. Seeing how Beyoncé is the founder of Parkwood Entertainment, it credits her with full control behind her production. She is in charge of all aspects of production. This ensures that all of the contents of her visual album, Lemonade, are genuine and all of the ideas portrayed come straight from the artist herself. “Formation” is the final music video of her visual album, Lemonade, where all of the music videos have the underlying theme of black empowerment, as every actor or actress in the film is black and shows specific shots of black communities and black people of interest. The music video was released individually on February 6, 2016, a few years after police shootings and the Black Lives Matter movement began. The music video retains its cultural relevance because acts of discrimination and injustice are continuously committed through the