The soundtrack to the 2016 Democratic convention is not only to please the ears of those present, but also to excite supporters and potential supporters nationwide through multi-platform distribution, including, but not limited to TV, social media, and the general media. Naturally, the target audience is younger and more liberal than that of the Republican convention. However, even among Democrats, the day should especially appeal to a younger, more liberal audience as the three major speeches will be delivered by Philadelphia mayor Jim Kenney, Vice President Joe Biden and Senator Bernie Sanders who represent a position slightly further left than most ‘mainstream’ Democrats today. The ten songs to be played were divided into those for television
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Artist Background: As a Democrat, Pharrell Williams fits well into the event. However, he has endorsed Hillary Clinton for president since 2014, which does not fit perfectly as the day’s main speech will be delivered by her competition, Senator Sanders. However, that is not enough to take away from his left-leaning image or the song’s positivity.
Note: *For TV
“Best Day of My Life” - American Authors
Sonic Effect: Used in multiple tv-advertisements, including one that aired during the Super Bowl, video games, movies, TV shows, and other events, “Best Day of My Life” is easily one of the most recognizable songs in this decade (the breadth of its use is a better attestation than any verbal explanation of its musical enjoyability).
Lyrical Message: Similar to “I Gotta Feeling,” lyrical message is very simple: the (immediate) future is going to be great.
Note: *For TV
“Don’t Stop Believing” - Journey
Sonic Effect: A graduation favorite, the oldie-but-goodie rock tune has an easily catchy melody and uptempo drums to go with it. Moreover, the song has more than enough cultural relevance and lasting popularity to be suitable for a wide
Artist Background: As a Democrat, Pharrell Williams fits well into the event. However, he has endorsed Hillary Clinton for president since 2014, which does not fit perfectly as the day’s main speech will be delivered by her competition, Senator Sanders. However, that is not enough to take away from his left-leaning image or the song’s positivity.
Note: *For TV
“Best Day of My Life” - American Authors
Sonic Effect: Used in multiple tv-advertisements, including one that aired during the Super Bowl, video games, movies, TV shows, and other events, “Best Day of My Life” is easily one of the most recognizable songs in this decade (the breadth of its use is a better attestation than any verbal explanation of its musical enjoyability).
Lyrical Message: Similar to “I Gotta Feeling,” lyrical message is very simple: the (immediate) future is going to be great.
Note: *For TV
“Don’t Stop Believing” - Journey
Sonic Effect: A graduation favorite, the oldie-but-goodie rock tune has an easily catchy melody and uptempo drums to go with it. Moreover, the song has more than enough cultural relevance and lasting popularity to be suitable for a wide