Through the history of music the invention of mass media and radio allowed music to spread. Yet it caused many independent record labels were being left out because of mainstream music and labels controlling the sound waves and profit. Yet many independent labels were able to survive and thrive, such as Atlantic Records and Imperial Records. Both experienced different struggles in the creation of their labels. They used and developed new techniques to overcome the difficulties. Many artists came from these two labels to define their own individual styles.
Atlantic records, founded by Ahmet Ertegun and Herb Abramson, is best known for their recordings of rhythm and blues, rock and roll, jazz and hip hop. In the beginning of their label they were known for bringing jazz, soul and R&B by African-American artists to the forefront. Soon after its creation, Atlantic Records faced adversity. The head of the American Federation of Musicians declared an infinite ban on all recordings by union musicians effective on January 1st 1948. Forcing Atlantic records to use all its capital on saving enough recordings to last through the ban. …show more content…
Focusing on rhythm and blues/R&B, Country and Mexican Music. From R&B artist such as Fats Domino, Frankie Ford to yodeling country singer Slim Whitman. Their influences ranged from New Orleans blues to London and the British invasion. Imperial was one of the first to issue stereo albums allowing them to stand out among the other labels. In 1964 Chudd sold Imperial records to Liberty Records. The sale of Imperial/Liberty to Transamerica Corporation led to the decline of their styles, and eventually its