There is no doubt about music changing from hand held records or CD's to streaming on the internet and buying music off of apps like "iTunes". Old forms of music are fading away and the younger generations might know how to work a record player in today's form of music, because of this many musicians are making the right choice to move digitally. This allows artists to make more money and reach a wider audience. With the changing of music artist need to start promoting their music within adds. By focusing on exposure before a paycheck, one's song may be used by a company and bring customers to their business. According to: The New Necessity in the Music Business, "The Shins, a relatively …show more content…
If the band or musician does want to own a successful career, they need to overcome these situations. The music industry is about taking risks. Turning down endorsements will hurt the musician rather than help them. Without endorsements the band might not get the recognition they need to help boost their career and to maintain a stable paycheck. Not taking risks in a risky job will never improve your career. "A corporation paying for these costs can make the difference between artist growing their careers, or completely giving up on the music business altogether." According to "The New Necessity in the Music Business". Making a stable paycheck in the music industry is very hard, but to help one's career, they have to take risks and accept