Aramex Case Study

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Aramex established in 1982 like an express operator. This company is a leading provider of whole transportation and logistics solution. Aramex company rapidly evolved into a international brand for its innovative multi-product offering and customized services. Traded on the NASDAQ from 1997 to 2002, Aramex today is a publicly traded company on the Dubai Financial Market (DFM: ARMX), employing more than 8,600 people in over 310 locations around the world, and has a strong association network providing worldwide presence.

Competitive advantage:

Ability of one organization to outperform other organizations because it produces desired goods or services more efficiently and effectively than its competitors.

Efficiency:
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• Develop simulation modules of operational activates and motion studies and perform time.

Innovation:

Aramex organizing innovative locker scheme across Dubai. Innovation is a core component of business strategy and a key competitive advantage.Thus, Aramex Locker is a solution designed to cater Customer needs, Client can now decide when and where to collect his shipment with no delays. These conveniently located lockers are safe, secure and easy to use. This innovative technology eliminates the hassle of missed deliveries, miscommunication and frustration.

Quality:

Aramex have implemented and designed a quality management system to confirm and make sure that all standards will be at high level all the time and evaluated these standards regularly and looking for technological and process of innovations to improve upon them. Aramex DQMS (Documented Quality Management System) respond with all international standard requirements of ISO 9001:2000 and involves a set of effective systems which measure customer satisfaction in order to ensure continuous service improvement.
Responsiveness to
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This gives a company the ability to charge at higher prices for their services or products because consumers place additional value in the brand.

Technology: Aramex help or meet their customers needs by using superior technology in ways that competitors can’t imitate.

Weakness:

High investments in research and development: Research and development plays a huge role in Aramex's business growth. However, there are a number of challenges involved in any research and development activity: High costs, Aramex spent $1 billion on research and development in 2009. There are many uncertainties results about whether the product will meet customer’s needs and original brief. There is some obtstacle in expected how conditions will change in the market and whether customer needs will change during the long research and development process.

Opportunities:

Online market: the online market offers Aramex the ability to greatly expand their business. Aramex can market to a much wider audience for relatively little expense.

New technology: new technology helps Aramex to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against

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