According to Merriam-Webster Online Dictionary, a manifesto is “ a written statement that describes the policies, goals, and opinions of a person or group” (Merriam-Webster, n.d.). In this case, the manifesto will cover goals that the company will take on for environmental sustainability.
The objective of this manifesto is to cover the principles that ground the company in environmental altruism during the Anthropocene. Technically speaking, the Anthropocene is not yet officially confirmed, but it is said to be the period wherein humans have risen to become the most prominent geologic force on Earth to the extent that the activities we do as a society over the past few years have disrupted natural cycles (Ruddiman, Ellis, Kaplan, & Fuller, 2015). In the Anthropocene, humans have immense power to shape the Earth and all the ecosystems within it (Ruddiman, Ellis, Kaplan, & Fuller, …show more content…
Environmental altruism is a newly conceived movement; therefore the company decides to narrow down to the concept of “no net loss” (Rainey, Pollard, Dutson, Ekstrom, Livingstone, Temple, & Pilgrim, 2014). According to the Business and Biodiversity Offsets Program, no net loss is defined as “a target for a development project in which the impacts on biodiversity caused by the project are balanced or outweighed by measures taken to avoid and minimize the project’s impacts, … so that no overall biodiversity loss results.” (Rainey et al., 2014, p. 1). In short, it is saying that every activity must not add any negative consequences to the environment. However, the company will challenge itself to go past the concept of “no net loss” and strive for “net positive impact” (Rainey et al., 2014, p. 1), in which the company is providing more benefits than any disadvantages that might arise through its business
The objective of this manifesto is to cover the principles that ground the company in environmental altruism during the Anthropocene. Technically speaking, the Anthropocene is not yet officially confirmed, but it is said to be the period wherein humans have risen to become the most prominent geologic force on Earth to the extent that the activities we do as a society over the past few years have disrupted natural cycles (Ruddiman, Ellis, Kaplan, & Fuller, 2015). In the Anthropocene, humans have immense power to shape the Earth and all the ecosystems within it (Ruddiman, Ellis, Kaplan, & Fuller, …show more content…
Environmental altruism is a newly conceived movement; therefore the company decides to narrow down to the concept of “no net loss” (Rainey, Pollard, Dutson, Ekstrom, Livingstone, Temple, & Pilgrim, 2014). According to the Business and Biodiversity Offsets Program, no net loss is defined as “a target for a development project in which the impacts on biodiversity caused by the project are balanced or outweighed by measures taken to avoid and minimize the project’s impacts, … so that no overall biodiversity loss results.” (Rainey et al., 2014, p. 1). In short, it is saying that every activity must not add any negative consequences to the environment. However, the company will challenge itself to go past the concept of “no net loss” and strive for “net positive impact” (Rainey et al., 2014, p. 1), in which the company is providing more benefits than any disadvantages that might arise through its business