The reading of the week was Tool by Andrew Blauelt. We started the class by mentioning his example from the movie Odyssey: Intelligence is using and designing tools. With this in our mind we examined how our tools changed, how this changed us and the role of computer. Puckey says computer is not just a tool, in comparison to what I've seen in interviews of artists I admire such as Yuko Schimizu. She insists computer is just a tool but maybe that's because she's actually an illustrator. Puckey argues that computer is a meta tool; it's a tool for making other tools; which makes it a part of generative systems because this means there's a single solution to be used multiple times.
Then we mentioned DIY millenial, portfolio culture and how the air of skepticism of the 90s is gone. I can say this corresponds to what I am observing online everyday in design and general art world. In school, at least in our school there is a great emphasis on conceptial cretivity and verry little on how to use multiple media effectively. I don't understand if it's a ideological choice like mentioned in the text, because he mentiones how because of computers, …show more content…
We agreed it's pretty reasonable for a new company to use them but for big companies like Avea it's a bit absurd. Or is it? The subject of logo usually buggles my mind. I know how much it takes to design a really good logo, but on the other hand I keep asking questions like what it is good for. I don't mean commercially, but like, overall. Okay, most people don't exactly help world peace with their jobs but we are so directly working for the market, whatever meaning and creativity logo has in itself, it all seems pointless to some degree. Maybe it's a middle class reflex of mine, I don't know. We probably past the companies being mostly evil and it's a good thing a consumer understands the vision and what they are being offered on the other hand, isn't
Then we mentioned DIY millenial, portfolio culture and how the air of skepticism of the 90s is gone. I can say this corresponds to what I am observing online everyday in design and general art world. In school, at least in our school there is a great emphasis on conceptial cretivity and verry little on how to use multiple media effectively. I don't understand if it's a ideological choice like mentioned in the text, because he mentiones how because of computers, …show more content…
We agreed it's pretty reasonable for a new company to use them but for big companies like Avea it's a bit absurd. Or is it? The subject of logo usually buggles my mind. I know how much it takes to design a really good logo, but on the other hand I keep asking questions like what it is good for. I don't mean commercially, but like, overall. Okay, most people don't exactly help world peace with their jobs but we are so directly working for the market, whatever meaning and creativity logo has in itself, it all seems pointless to some degree. Maybe it's a middle class reflex of mine, I don't know. We probably past the companies being mostly evil and it's a good thing a consumer understands the vision and what they are being offered on the other hand, isn't