Consumerism In The Truman Show

Great Essays
Sir Thomas More described utopia as an ideal humanist island, where there is freedom and harmony within the community. Peter Weir in his film, The Truman Show, presented his version of utopia, a town called Seahaven. This essay will analyze the film as a critique of consumerism. The name of the city itself is, as Smicek points out, an anagram of, “as heaven,” that seems to, “replicate a saccharine of 1950 's American suburbia” (33). The main character, Truman, lives in the, “pastiche of Capra-esque small-town picket-fence America,” the suburban paradise with perfect laws, pastel-coloured homogenous Victorian-style houses with large perfectly mowed front yards and typical sedans (Swintice). The mise en scene of the film is an actual …show more content…
The film is a satire and thus the product placement is not as subtle as it would typically appear in Hollywood films but merely for the reasons of exaggeration. Meryl and other characters in the movie constantly try to sell something to the audience, “breaking the fourth wall,” as when she offers Truman a Mococoa drink saying that it contains, “all natural cocoa beans from the upper slopes of Mount Nicaragua,” and, “no artificial …show more content…
Americans wanted to own the same expensive objects and do the same things as their friends or neighbors because they were worried about seeming less important socially than they were (Cambridge dictionary) and shows like, “The Truman show,” re-enforced that feeling; fictional viewers of, “The Truman show,” wanted to live a stable life the way Truman does, own the same house, eat the same food, have the same wife. The man in a bathtub that appears on several occasions throughout the film is the best example of a, “hooked audience,” as he is completely drawn into the show; the media has absolute control over him. Every move and emotion that Truman made and experienced in the show in some way or another translated straight into the bathtub man’s beahviour. He lived through Truman’s life as he slept and ate at the same time the protagonist did. “The media are powerful tools,” that are, “able to influence consumers’ sentiments and aspirations,” and that is exactly what Weir was trying to portray by filming the fictional viewers’ reaction to the show (Vanessaairie). Furthermore, the addiction is not exclusive to the man in the bathtub, we observe several examples of the society that is clearly addicted to reality television. Jim Carrey is, “tele present,” to everyone: to the two security guards that watch the show, the waitresses at the bar and all of their customers, to the crew of the actual

Related Documents

  • Improved Essays

    The product placement in Jurassic World certainly serves its purpose as it exposes the audience to the many brand names and merchandise. The particularly clever product placements leave a far more permanent and positive attitude in the audience’s mind about their brand as they are not just simply trying to capture attention in the background, but rather showing the audience the product’s use and enjoyment through the characters of the movie. One such effective product placement is when Chris Pratt takes a nice, big, refreshing gulp of Coca-Cola. As he gulps down the soda, I couldn't help but want to taste one for myself at that very moment. This placement may have been particularly effective as some of the iconic items that are associated with the movie going experience are popcorn and a large soda.…

    • 569 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Consumerism In Society

    • 1025 Words
    • 4 Pages

    Today, when we open our mailbox the first thing that comes to our view is 50% off in some store or next visa or “0% APR till end of 2018” and many Americans consider these ideas, because the second refinanced mortgage payment is due soon. The total amount Americans spend each year amounts to nearly two-thirds of the nation’s $14 trillion gross domestic product (“Consumerism”). Today’s people are swiping away their values and culture all in the pursuit of what American history found upon: consumerism. Society puts pressure on us to keep up with the latest trends in the market; having the biggest car, buying the next mansion in town, and having babies.…

    • 1025 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The windows and doors though this seems odd, are made of salmon, sturgeon and cod (The Land of Cockaigne; Pleij, H.) Resor and Gandy use another picture called Our Barn Is Full which is a tall-tale postcard (Alfred Stanley Johnson Jr.). This post-card is telling a tall-tale of all the immigrants moving to America, the immigrants are thinking this is the Utopia they have been dreaming of. Resor and Gandy use many other examples, but all of them have something in common and that is even in different countries, society’s, books utopias are explained and shown in so many different and sometimes disturbing ways. Yet all of these different examples have one thing in common and that is they are most likely impossible to be a…

    • 1046 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Thomas More visualized the Utopia as a perfect society. The United States of America has always tried to build a perfect country or society which is built by people. A perfect society depends on the system of government, resources, and the nature of humans. Utopia is a perfect society because they have a perfect government; they have enough resources which are distributed evenly among all the people. Also, the people living in Utopia choose to obey laws for peace which makes the society perfect.…

    • 1377 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Do you know what a utopia is? Well, it’s an imagined place or state of things in which everything is perfect. In 1516, when Sir Thomas More wrote the first 'Utopia', he coined the word from the Greek ou-topos meaning 'no place' or 'nowhere'. For thousands of years, people have dreamt of perfect worlds, with no conflict, no struggling. But is it possible for these worlds to ever exist?…

    • 602 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Throughout the five-hundred-year period that the texts covered in this course there were dramatic economic, societal, political, and environmental changes that caused the quality of life for citizens in to increase dramatically. Yet, throughout the centuries the importance of community and friendship did not change. The significance of community and human connection in society did not change still providing not only companionship and hope, but they also served as the greatest chance for utopia in the works Utopia, Brave New World, and Speech Sounds. In Sir Thomas More’s Utopia, the entire society was based on a community of friendship and was structured to promote shared civility and values. The social, political, and economic systems in Utopia are directly affected by the significance of community in their society which focuses on communal property and the net good of society rather than induvial wealth.…

    • 520 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Truman Show (1998), is a satirical comedy written about a man that was adopted by a television station when he was born and had his life turned into a live broadcast television show. He is unaware from the start that he is in a controlled environment, so he proceeds through his daily life as though everything is normal and authentic. The theme of the voyeurism is apparent throughout the course of the movie and I believe that this theme to apply to real life. Social media demonstrates the same idea of watching someone’s life and criticising them without physically having to confront the subject. In this piece, I will cover three specific topics that will elaborate on the comparison of the The Truman Show to the modern social media experience.…

    • 245 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Control In The Truman Show

    • 1098 Words
    • 5 Pages

    In Peter Weir's film, “The Truman Show” Truman is born into a TV show where he lives a fake life unawaringly, controlled by the creator Christof. Towards the end he leaves the movie set since he realizes that his environment is strange and phony. The protagonists fake world displays how when one's life is controlled they yield to the circumstances of their life, but when surroundings in their life show falsehood they resist and attempt to break free from the control. Initially Truman is unaware that he lives in a TV show and just goes through the motions of his day to day scripted reality. When Truman is driving to work something comes flying out of the sky and lands on the ground.…

    • 1098 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Watch any beauty pageant and a common theme that one will notice is that a lot of people center on the want for world peace. Many people over the years have debated how to attain just that. Some would say that the secret is to end all wars. Other people would say the key to unlocking world peace would be to end poverty. Thomas…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    1920s Consumerism Essay

    • 1088 Words
    • 5 Pages

    The 1920’s can be described as the old way of life clashing with the new way of life. This time period was a reaction to what happened in the war. World War I and consumerism affected the United States in the 1920s because the economy fluctuated with good and bad change, professional and college athletics and the arts thrived socially, and culturally there was continued segregation for immigrants and blacks, women’s rights improved, and argumentative views proved hard times in America. Economically, the United States flourished at first after the war, but gradually fell into a depression.…

    • 1088 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The Real, the Bad, and the Ugly by Cassie Heidecker is an interesting example of analyzing the reality TV epidemic and in addition to the people that view it. The author starts out by listing things that go into a reality TV production and things that happen in real life in order to state that these are two different things despite the idea that reality TV is supposed to be “real”. The mundanity of real life is emphasised here vs. the idea that reality TV is scripted and has a lot of extra work put into it to make reality TV more appealing to a broader audience. The author goes on to say that real life is boring which I thought was funny and a little ironic considering that later the author mentions that she is somebody who sets aside time…

    • 1051 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Our perception of reality is heavily influenced by what we are presented with and what we are encouraged to accept. The underlying theme that Peter Weir conveys in The Truman Show is that our personal realities are often influenced by what we are presented with. Weir employs techniques such as shot types, camera angles and dialogue to help convey this idea. Truth for Truman is established through the deceit and forged life he has been placed into.…

    • 547 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the movie The Truman Show, the main character, Truman Burbank, is unknowingly the star of a 30 year long reality show about his own life. It all takes place under a giant dome and Truman’s boundaries are hidden from him. Truman has no clue he is living inside a television studio, surrounded by actors and cameras. 5,000 cameras are placed around the town of Seahaven, and are recording his life for a TV audience, 24 hours a day. As the movie progresses, Truman begins to suspect that his entire life is part of something bigger.…

    • 591 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Utopia, the good nonexistent place. That’s what utopia means in the Greek language. Thomas More in this book describes to us what he believes and sees a perfect society would look like and how it would function and treat the individuals living on it. I agree with multiple of the features of the society, but there are also some doubts and disagreements I have with some things within the society. I am going to list two of the excellent features and two of the inappropriate features that happen in the society or within the members inside it.…

    • 758 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The term ‘product placement’ was not used until the late 1980’s and it was defined as placing in, a brand or logo in media content. “Prior to that, terms such as exploitation, tie-ups, and tie-ins, were used to represent product placement. The term “exploitation” was used to represent a kind of publicity that might generate attendance. Slowly, the term evolved to “tie-ups” and “tie-ins advertising” which meant that the actor had to endorse a product on-screen or off-screen or both, and the return on investment was free props” (Kit, P’ng, 139).…

    • 2333 Words
    • 10 Pages
    Great Essays