Analysis Of The Book ' The Two Things That The Company ' Essay

778 Words Jan 29th, 2016 4 Pages
Fifth Personal Assignment
The two things that the author believes Church & Dwight could improve on are their marketing strategies and their presence in the international field; most of the time, these two things could go hand in hand. This essay will serve as a recommendation for strategic alternatives to what the company is currently doing. This discourse will attempt to discuss the alternatives, recommendations, and justifications the author has to offer the company Church & Dwight.
Alternatives and Recommendations Currently, Church & Dwight uses the acquisition strategy. Wheelen, Hunger, Hoffman, and Bamford (2015) define acquisition as “the purchase of a company that is completely absorbed by the acquiring company” (pg.193). The acquisition strategy has gotten the company to where it is today, but can the acquisition strategy carry this company into a flourishing international market? John Manzella (1996) says this:
Through foreign direct investment a company can acquire an interest in another firm located abroad. This decision is often part of a company’s long-term strategy to strengthen its presence abroad. More often, a company will compete a foreign acquisition once a market is proven, usually after years of exporting or a high degree of success has been experienced through a preexisting joint venture (pg. 1). Church & Dwight do not have a preexisting joint venture and the company does not have years to build up an exporting clientele. Church & Dwight already…

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