Analysis Of Walt Disney Princess Movies

Improved Essays
Most little girls grow up watching Walt Disney princess movies. Disney is one of the biggest brands in the world. And they have a huge following mostly consisting of little girls who look up to characters disney puts out. They are one of the few brands who have really mastered the art of marketing. At first businesses thought the best way to get consumers to buy their products was to make sure there was more than enough of it. Manufacturers believed the best way to make a profit was to make more things, and it turned out that the key to making a profit was not in manufacturing, it was actually in marketing. The way you sell a product to a consumer. Naomi Klein a Canadian journalist writes in her work “No Logo” that “what these companies produced …show more content…
Meta Production is “a process of a material and linguistic signification that uses values already deemed “meta” in some sense, specifically, those that are metacultural and metalinguistic.”(Shankar 833) In other words, Meta Production is how a company targets and focuses on a specific group of people. Disney wants to focus and target children, which they succeed at for the most part. They fail when it comes to targeting children that come from different cultures, ethnicities, and backgrounds. As of right now there are only eleven official disney princesses Cinderella, Snow White, Aurora (aka Sleeping Beauty), Ariel, Belle, Jasmine, Tiana, Mulan, Pocahontas, Merida, and Rapunzel. And out of those eleven princesses only four of them are not white. Princess Jasmine the first non white princess is supposed to be an Arabian princess from the Middle east, but does not look anything like what a young woman from the Middle East should look like. Instead of having an olive skin tone, Princess Jasmine is very pale. Other Disney princesses such as Mulan and Pocahontas have also fallen victim to Disney’s “white-washing”. These movies are teaching children that it is better to be white. They try to be diverse but then there is a strong european influence over the movies featuring non-white princesses. The Princesses are a big part of Disney's brand. Klein writes “Brands could conjure a feeling...but not only that, entire corporations could themselves embody a meaning of their own.”(Klein 779) The Disney brand is known to be considered magical, and spread happiness to the people who watch Disney movies, and use the products they produce. You can’t think of Disney without thinking of at least one princess. They are part of how Disney sells themselves. Disney understands that advertising is not just science; it is also spiritual. They want to leave an emotional imprint on its consumers. It is part of

Related Documents

  • Improved Essays

    Walt shortened the Brothers Grimm story to keep the children more intrigued. The story of the Cinderella is one of the most beloved Disney princess tales. It teaches young girls that dreams can come true and introduces the significance of rags to riches. Walt Disney made their interpretation of Cinderella, cutting out specific parts of the Brothers Grimm folk tale, Aschenputtel, that were too gruesome for children. The moral of the two versions of Cinderella is to always be kind…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Well that’s the magic of Disney: it’s crack for five year olds.” (Healy 2006) Disney relies on its films to hook in an audience that will create an obsession; this allows Disney to majorly profit off merchandise such as dolls and princess classes that can be purchased in New York from their Disney store. Not only do the movies portray stereotypical ideas for females but the dolls do too. These dolls represent the ideal way a woman should look, long blond or brunette hair, with big eyes long eyelashes but that is just the tip of the iceberg. The ideal female should also have large breasts, what society calls a “thigh gap”, a tiny waist, and a clothing size of zero. You have to ask yourself how is this a healthy image for children aged four to eleven.…

    • 1203 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Representation In Disney

    • 1252 Words
    • 6 Pages

    Natali Petriashvili 03.12.15 Infographic Female Representation in Disney throughout the Years and its Influence on Children There have been many arguments that Disney’s representation of women has a huge influence on children’s perception of women, beauty and society. Disney has a very strategic syntagm of how they produce animated movies featuring princesses. The educational infographic I decided to make has several purposes. The most important message that I tried to implement in my design is that Disney represents females in a very unrealistic manner. This type of portrayal of women has a big influence on children.…

    • 1252 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Many grew up with the Disney movies, their catchy songs and fantasises about a special prince or princess. In the article, “The portrayal of older characters in Disney animated film,”, the authors stated, “Disney films are passed along from parent to child, which introduces each new generation new values, beliefs, and attitudes…” (Robinson, Tom 206). While Disney movies brought positive messages for children to learn; it also portrayed negative effects in the society. Disney films supported different stereotypes and social stigmas that later effected children’s view on society from childhood through adulthood; particularly girls. In today’s society there are a lot of different definitions on how people view gender types.…

    • 1261 Words
    • 6 Pages
    Great Essays
  • Great Essays

    “Cinderella” and “Rapunzel” are two of the most popular fairy tales that are being told to children even today. Disney has made their own movie version of Rapunzel called Tangled, which is what I will be using for this paper. In this paper, I will be analyzing the lessons of feminism that are taught by these two fairy tales but are overlooked when we hear them as children. To be feminist is to support the idea “that women are and should be treated as potential intellectual equals and social equals to men” (Urban Dictionary). Brothers Grimm’s “Cinderella” and Disney’s Tangled are both anti-feminist fairy tales that depict women as being more powerful when a man is involved and vulnerable when another woman is involved.…

    • 1982 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Disney Brand Desire

    • 1341 Words
    • 6 Pages

    The article notes that the “live experience that can’t simply be duplicated on the movie screen” which supposedly adds to the feelings of specialness of the child enjoying it (23). I examined the production and actualization of female desire in the Disney film The Princess and the Frog in comparison to the services provided in the Bibbidy Bobbidy Boutique. From this interrogation of wishes and fulfillment as they are presented by the Disney film, I have concluded that the message conveyed to children center around the unequal distribution of wealth and status between…

    • 1341 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The company remains stead fast to the “Disney Experience” never loses sight of the detailed segmentation, targeting and positing. These focused efforts at times help Disney attract adjacent segments through a halo effect (Davis). The halo effect is an explained bias shown by customers towards certain products because of favorable past experience with other products by the same brand and/or company (Investipedia). Disney’s animated halo effect shined brightly upon the company’s latest film. Frozen was not the first time a Disney filmed captured the hearts, money and time of many young children and their parents around the world.…

    • 947 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Disney Princess Effect Does Disney effect how younger children see themselves? Young children are exposed to countless movies, television series, and toys that can lead them to create their own self image in the future. Numerous studies have been preformed to see if these social medias have effected younger males and females with gender role and self image. Some say it has little to no effect on how their children grow up. That it gives no unrealistic view on how they perceive themselves.…

    • 894 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    On the contrary, Orenstein suggests that princess culture in a young girls childhood may not be causing any damage at all, but instead it sets them up for a bright future. Orenstein gets insight from Andy Moony, a Disney consumer specialist, on princesses and their impact on younger girls. Mooney said, “‘I see girls expanding their imagination through visualizing themselves as princesses, and then they pass through that phase and end up becoming lawyers, doctors, mothers or princesses, whatever the case may be’”(Orenstein 329). The reason Orenstein provides this contradicting evidence is to inform consumers that princesses can potentially set young girls up for a successful future. As there is no concrete evidence that princess culture harms a girls self esteem, Orenstein still believes in order for young girls to feel empowered in society, parents should reduce the frequency of princesses in a young girls…

    • 1217 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Fairy Tales Analysis

    • 738 Words
    • 3 Pages

    Almost all fairy tales have a bigger meaning then the guy gets the girl. For example Cinderella. Cinderella is a servant girl who has never done anything wrong. All she wanted to do is go to the ball and be seen by the prince. Cinderella’s good heart and hard work tells us that if we have a good heart and work hard we too could be like Cinderella.…

    • 738 Words
    • 3 Pages
    Improved Essays