Branding Feminism Have you ever wondered how media can affect how we treat other people? Through subtle marketing techniques, that many times we don’t even notice, our minds can be molded towards a way of thinking. The media in our society today has a huge effect on how we perceive what is normal for certain genders. The difference between genders is huge and many don’t even know there is a problem. That is why the popular fashion magazine, Elle, is trying to get the issue of feminism back into the mainstream through an ad campaign titled #MoreWomen. The main goal of this campaign is to highlight the gender gaps in our society. Elle believes it is important for people to see a different brand of feminism, and thinks that putting this campaign
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At first this may seem just fine to most people, but after looking into this a problem arises. Elle is a magazine for a younger women and markets their magazine to them. They are also using the same style to market this campaign, which is only going to attract these same young women. In a movement about a social issue that involves everyone this is not okay. Also paired with soft music in the background and bright colors it made the video’s message seem less important and something that was just supposed to be fun and nice to look at. By putting a girly brand on feminism they are marketing to only a small group of women and missing the main point of the movement: …show more content…
This is a problem of acceptance of the fact that women can do the same things men can do, and sometimes even better. If feminism is to continue to progress we will have to educate a broader audience on what it is. We need to express what feminism really is. I agree with Elle’s idea that people need to be more educated on feminism, but it’s not something that needs to be branded into something new. Feminism shouldn’t be a product that is used to target a certain group of people. It is a social problem of our time that everyone should be involved in solving. We need more feminism everywhere; it can’t be placed on one point in a woman’s life. It needs to be targeted at a broader audience so everyone feels as if it applies to them, including men, because if they were all feminists it would not be a problem in the first
At first this may seem just fine to most people, but after looking into this a problem arises. Elle is a magazine for a younger women and markets their magazine to them. They are also using the same style to market this campaign, which is only going to attract these same young women. In a movement about a social issue that involves everyone this is not okay. Also paired with soft music in the background and bright colors it made the video’s message seem less important and something that was just supposed to be fun and nice to look at. By putting a girly brand on feminism they are marketing to only a small group of women and missing the main point of the movement: …show more content…
This is a problem of acceptance of the fact that women can do the same things men can do, and sometimes even better. If feminism is to continue to progress we will have to educate a broader audience on what it is. We need to express what feminism really is. I agree with Elle’s idea that people need to be more educated on feminism, but it’s not something that needs to be branded into something new. Feminism shouldn’t be a product that is used to target a certain group of people. It is a social problem of our time that everyone should be involved in solving. We need more feminism everywhere; it can’t be placed on one point in a woman’s life. It needs to be targeted at a broader audience so everyone feels as if it applies to them, including men, because if they were all feminists it would not be a problem in the first