James Bond Personality

In the few ways tobacco companies are able to reach and influence younger audiences, a specifically potent one is when the movie’s titular characters radiate a confident and desirable personality that coincides with their usage of cigarettes. In the 1962 classic Dr. No, actor Sean Connery gives viewers the first look at the iconic James Bond when he introduces himself at a casino table in England early in the movie. After winning two hands against an intimidating yet beautiful women, an unseen Bond strikes conversation that leads the women to announce herself as ‘Sylvia Trench’, provoking his signature intro: “Bond. James Bond.” At this moment, viewers catch the first glimpse of the protagonist and his delivery is executed perfectly with a …show more content…
In fact, this show seems to exploit a greater concentration of these things in almost every episode. The series pilot “Smoke Gets in Your Eyes” opens the show in a dim, smoky bar with boisterous salesmen raucously shouting and drinking while the protagonist writes notes on a cocktail napkin with his back turned to the camera. His identity is then revealed as his face comes up on the screen, and viewers catch the first words from Don Draper as he asks an old black bartender, “You got a light?” While brief as it may be, this introduction scene sets up the series and character perfectly as it captures his groomed look and bold, confident voice as he reaches for a cigarette. The ensuing conversation leads viewers to further comprehend Draper’s personality, with his smooth tone complimented by his strong interpersonal abilities, while a fresh cigarette burns in his hand. From a teenager perspective, there is already a lot to admire there and the cigarette seems to fit the picture perfectly. Authors of the Journal of Marketing Theory and Practice led by Alan Busch write in their article “The Effect of Role Model Influence on Adolescents ' Materialism and Marketplace Knowledge” about how young adults make consumer choices based on many perceptions, arguing …show more content…
In this essay, film media like movies and television expose their potential to be considered a strong risk of cigarette initiation in adolescents since they often will reflect the pasts heavy usage of cigarettes that corresponds to the prosperous lifestyles the people of this time encompassed, they expose the positive, soothing capabilities of the short-term use of cigarettes, and they display the use of cigarettes as a connected part of the honorable, attractive qualities of the leading characters. As the amounts of people joining the smoking world continues to increase, the significance of acknowledging the risk factors and determinants increases as well. Fortunately for society, “cigarette smoking is the primary preventable cause of mortality and morbidity in the United States”, with the key word being “preventable” (Crawford 203). It is important for readers as well as the general public to understand each person’s potential to reduce the exposure of cigarettes in all facets of life other than just film, as the general trend seems to be that adolescents are beginning smoking initiation as a means of connecting to the popular world and elevating their self-image. To change and affect this ill-conceived notion, there

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