A Theory Of Human Motivation Essay

771 Words Jun 23rd, 2016 4 Pages
In 1943 Abraham Maslow wrote a paper entitled “A Theory of Human Motivation” depicting his opinion on the average humans’ instinctive curiosity. Maslow included a graph of the levels that he believed every individual goes through in their life. He named the stages physiological needs, safety and security needs, love and belongingness needs, self-esteem needs, and self-actualization needs. He ordered them in the sequence he believes that he believes a person moves through them from birth to adolescents to adulthood to death.
The bottom of the hierarchy of needs pyramid starts off with an individual’s physiological needs. Air, food, water, shelter, clothing, and sleep are the basic necessities every human needs in order to survive. Marketers sell most of these items to people in stores and advertise these products on social media, television, etc. Say a family just had a newborn child. They would need to buy formula, milk, diapers, socks, shoes, clothes, etc. Marketers advertise varieties these products on television to the public. The family would then go to the appropriate store and buy whatever brand they liked that appeared on television. Marketers would advertise what was so good about their product. Ultimately it is up to the consumer to decide which product they want.
The second stage in the hierarchy of needs pyramid is safety and security. This includes health, employment, property, family, and stability. Since the job of marketers is too fulfill the problems of its…

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