A Cost Analysis of General Mills Essay
A Cost Accounting Analysis
General Mills (GSI) is the sixth largest food company in the world. The company currently operates in more than 100 foreign countries and employs over 35,000 people. . GSI manufactures and markets branded consumer foods worldwide and supplies branded and unbranded food products to the foodservice and commercial baking industries. The company manufactures cereals, yogurt, ready-to-serve soup, dry dinners, frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza, flour, fruit and snacks; and organic products, including soup, granola bars, and cereals; and ice cream and frozen desserts, and high fiber snacks. Its best …show more content…
COMPETITORS – Kellogg and Kraft
Kraft is one of the largest food manufacturing companies in the world-manufacturing brand. Eleven of the brands Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident, generate more than $1 billion dollars of revenue annually.
Kellogg Company, also one of the largest food manufacturing companies in the world manufactures a variety of cereals and snacks to include Kashi go lean, Rice Crispies, Fruit Loops and Special K, Keebler brand cookies and Pop-Tarts to name a few. That is just a small sampling of their vast products. Kellogg’s sales for 2011 were more than $13 billion.
INCREASE IN TOTAL NET SALES
In fiscal year 2011 The US Retail segment of GSI had net sales decreased by less than a percentage point compared the sectors net sales in 2010 though the overall company net sales increased from 2010 by 2%. The reason for the flat net sales in the US Retail segment was explained to be the result of a cautious consumer market in uncertain economic times. To offset this the company increased