General Mills was started by Cadwallader Washburn in 1866, in Minneapolis, Minnesota ("General Mills"). Brands such as Kix and bisquick were introduced during the great depression because there were cheap to make and affordable to sell ("General Mills"). Cheerios were invented in 1941 by innovator Lester Borchardt ("What’s The Story Behind Cheerios?"). Made from wholesome oats, the cereals main ingredient, cheerios were originally called Cheerioats ("What’s The Story Behind Cheerios?"). The name was changed to cheerios in 1945 ("What’s The Story Behind
