Audiences steadily grew in the 1930s and reached a peak of over 1,600,000,000 in 1946. Following this audience slowly declined throughout the 1950s to a fraction of what they were in the 1960s and this decline continued until the 1980s. One of the reasons the studio system was so successful was because of the mass habit audience this means that everyone, especially working class went to the cinema as a habit rather than being persuaded to go by the release of …show more content…
They tried to repeat the success of the introduction of sound by changing the product to make it more attractive to the consumer than the small black and white screen: Cinemascope and other big screen variations to increase the viewing area, colour became the standard format for the first time and Dolby for higher quality sound. These changes caught on and have became standard, whereas other technology like 3D did not. The film product changed too big budget spectacular epics and musicals were made to lure the audience back. Sometimes this worked for example The Sound of Music (1965) is one of the most successful films ever, but often is failed for example Cleopatra (1963) and Hello Dolly