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34 Cards in this Set

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p234
Track 4
The woman is having a problem with presentation. She has been putting off preparing her speech because she thinks she is a terrible speaker. The man makes two suggestions.

The first one is to read how-to books. The other suggestion is to sign up for a workshop. I think she should go for the second option.

Usually students will have a chance to meet prominent guest speakes at the workshops. It will be a great chance to learn from them as well as other students. By having interactions and peer evaluation, students will be able to learn a lot.
p234
track5
The man has a problem with his major. He wants to change his major since there are less career options.

The woman makes two suggestions. The first one is to talk to the department to get some more information. The other suggestion is to take some intro courses as electives.

I think he should go for the second option.
If he considers career option, he has to find something that fits his interest. There is an old saying no pain no gain. He has to put some effort and time to get what he needs by taking intro courses. He might be able to find another subject that he wants to pursue as his future career.
p235
track6
The woman has a problem with her paper. The woman wrote the same paper twice since her computer froze.

The man makes the two suggestions. The first one is to use computer lab. The other suggestions is to buy new one.

I think she should go for the 2nd option. Even though the lab is open 24hrs, it is noisy and hard to concentrate there.
The student computer center have a sale for some models and the price is quite good.
p235
track7
The man has a financial problem. He thinks he didnt buy much but he never seem to have any money.

The woman makes two suggestions. The first one is to keep track of his money all day. The other sugg. is to increase his income by getting a job.

I think he should go for the 2nd option. It's not easy for him to remember all frivolous things he spends a day. It's better to increase income by getting a job.
p248
track 17
The man has a problem taking a writing course. He has been waiting for a writing course to take, but it is offered only on-line. The woman makes two suggestions. The first one is to join a writing club. The other possible solution is to take it on-line.

I think he should go for the first option. Writing clubs will offer many chances to learn from other students. By having interactions and discussions with peer, he will be able to learn a lot. Also it will be helpful to improve his writing.
p240
track9
The man has a problem with money. He wants to go to the concert. But he is short on
cash. The woman makes two suggestions. The first one is to miss the concert and save the money for emergency. The other one is to put in a few extra shifts at work.

I think he should for the second option. Sometimes students need to do some activities other than studies. It will give him a chance to refresh himself and motivate him to study and work even harder. It would be worth the sacrifice to work a little more, so that he could afford to buy the ticket.
그럭저럭 살아가기 위해 힘쓰는 사람들.
The people who struggle to get by
Everybody 3인칭 or 복수?
He or She, not they
단수이다.
in these days o or x?
X

in X
p242
The woman has a problem with insurance. Getting insurance is too expensive so she is always cautious of getting sick.

The man makes two suggestions. The first is to stay on parents' policy. The other is to get a univ. plan

I think she should go for the first option. Since she is a student, she will not be able to get her own insurance.If she is worried about parents' rates, she can pay extra money. Even so it will be way cheaper that getting her own plan.
~할때까지 할 수없었다.
He wants to attend the class but isnt able to register until after his tuition is paid.
알리다
( ) A of B
inform A of B

inform chileren of danger of products.
공익광고
public service announcements on TV
p272
track 6
The professor talks about two ways how goverment controls consumption.

First of all, one way is educational campaigns to inform citizens dangers of products. For example, soft drinks cause diabetes and obesity. So, goverment helps people become aware of negative side-effects.

Also, goverment reduces consumption by increasing the price of product. For instance, to reduce cigarette sales, goverment charges additional taxes. By doing so, people tend not to start or quit smoking.
p278
track9
The professor talks about animal's self-defense method by giving specific examples.

First of all, animals camouflage which is special coloration or appearance-related adaptation. They blend themselves into their background/surrounding. For example, when a zebra stand still in tall grass, lions completely miss them.

Also, the second method is mimicry. Animals imitate characteristics of other species to keep predators at bay. For instance, a delicious tasting butterfly mimics a foul-tasting butterfly to discourage their predators.
비전을 향한 헌신
commitment to the vision
성취감
a sense of fulfillment
과감한 변화
drastic change
계급적 관계
hierarchical relationship
transactional
transformational
거래적인/변형적인
모방은 포식동물이 가까이 오지 못하게 다른 종의 특징을 흉내 내는 동물들을 일컫습니다.
Mimicry refers to animals that imitate characteristics of another species to keep predators at bay
어떤 모방은 너무 뛰어나서 실제의 것과 구별하기가 불가능합니다.
Some imitations are so good that it's impossible to tell them apart from the real thing.
어떤 거짓이나 사탕발림을 꽤뚫어보다.
See through any dishonesty or sugracoating of the truth.
효과성
effectiveness
이 강의에서, 연자는 Buzz marketing의 몇몇 단점, 본문에서 설명된, 에 대해 의구심을 가지고 있다. 연자는 그것들이 잘못된 개념이고, 단점을 부인하고 있다.
In the lecture, the speaker casts doubts on some drawbacks of buzz marketing, which were explained in the reading passage. The speaker claims that they are misconceptions and refutes the bad side of it.
Buzz marketing으로 놀랄만한 이익을 본 아메리칸 핫도그
American hot dog that surprisingly benefited from buzz marketing
p280
The professor talks about two boycotts by comparing them.

First of all, she gives a successful example. In America, when a local bus company let black people sit only in the back of the bus, they called the boycott. As this company lost a lot of money, it changed its policy.

On the contrary, the other example was a failure. A small religious group boycotted a major movie studio for making offensive movies. Since it didnt affect the profit of the company, the company didnt make any change.
band together

financial incentive
동맹하다.

재정적 동기
tempting

enticing

adorn (with)

decorate (with)
adorned with flowers
p284
The professor talks about two aspects of brand marketing by giving specific examples.

First of all, product naming is important because consumers recall its name from advertising. Names should be short, catchy and easy to pronounce. Also, it has to suggest positive images.

The professor points out that packaging is also critical to set products apart. It should be memorable and attractive. It also needs to make customers feel better about themselves.
Buzzer들은 돈을 받기위해서 소비자를 속인다.
Buzzers deceive customers to be paid.
Buzz marketing은 용두사미가 될것이고 곧 없어질것이다.
Buzz marketing fizzles out and is short-lived.
p288
The professor explains two animals used by police.

First of all, police use horses for crowd control. Because of the height of horese, riders can see much farther and get to remote places easily and quickly. For example, mounted police control fans at the football games.

They also use non-stinging wasps to detect explosives and drugs. Since they have a great sense of smell, police train them to detect explosives at the airpot. The professor points out it is an important tool for fighting against terrorism.
자녀 교육에 너무 깊이 관여하는 부모들은 이로움보다 해를 더 많이 미칠 수도 있다
Parents who are too involved in their children's education may be causing more harm than good.