Social Psychology Alive Chapter 6

Front 1

Alcohol Myopia

Back 1

The tendency fr intoxication to reduce cognitive capacity, which results in narrowing of attention.

Front 2

Ambivalent Attitudes

Back 2

Evaluation of targets that include both positive and negative elements.

Front 3

Attitude

Back 3

An individual's evaluation of a target along a good-bad dimension

Front 4

Behavioral Intention

Back 4

An individual's plan to perform or not perform an action

Front 5

Compatibility Principle

Back 5

A theory stating that a measure of attitudes will correlate highly with a measure of behavior only when the two measures are matches in terms of being general/broad or specific/narrow.

Front 6

Culture

Back 6

The set of values, beliefs, and behaviors shared by a group of people and communicated from one generation to the next.

Front 7

Evaluative Conditioning

Back 7

A process by which objects come to evoke positive or negative affect simply by their association with affect inducing events.

Front 8

Explicit Attitudes

Back 8

Evaluations that people can report consciously.

Front 9

Facial Electromyography (Facial EMG)

Back 9

A procedure for measuring muscle contractions in the face that may be sensitive to positive vs negative responses to a stimulus.

Front 10

Hostile Media Phenomenon

Back 10

The tendency for people who feel strongly about an issue to believe that the media coverage of the issue is biased against their side.

Front 11

IMB model of AIDS Preventative Behavior

Back 11

A theory postulating that information, motivation, and behavioral skills guide individuals' protective actions in the sexual domain.

Front 12

Implicit Association Test (IAT)

Back 12

A reaction time procedure that provides a measure of implicit attitudes, participants sort targets into a "good" category or a "bad" category, and the speed at which the sorting is completed is taken as a sin of one's implicit attitude toward the object.

Front 13

Implicit Attitudes

Back 13

Automatic evaluative responses to a target which may occur without awareness.

Front 14

Jeer Pressure

Back 14

The conformity pressure that is produced by seeing someone ridiculed by another person.

Front 15

Likert type Scale

Back 15

An attitude measurement technique that requires respondents to indicate the extent of their agreement or disagreement with several statements on an issue.

Front 16

Mere Exposure Effect

Back 16

The tendency for repeated contact with an object, even without reinforcement, to increase liking for the object.

Front 17

Object Appraisal Function

Back 17

A function of attitudes by which attitudes provide rapid evaluative judgments of targets, which facilitate approach or avoidance.

Front 18

Power Distance

Back 18

The extent to which a culture accepts an unequal distribution of influence within the society.

Front 19

Reference Group

Back 19

A collection of people that serves as a standard of comparison for an individual, whether in terms of attitudes, values, or behavior.

Front 20

Semantic Differential Scale

Back 20

An attitude measurement technique that requires respondents to rate a target on several evaluative dimensions.

Front 21

Socialization

Back 21

The process by which infants are molded into acceptable members of their society.

Front 22

Subjective Norm

Back 22

An individuals' feelings of social pressure to perform or not perform an action

Front 23

Theory of Reasoned Action

Back 23

A model of behavior that views humans as rational decision makers who behave on the basis of logical beliefs.

Front 24

Thurstone Scale

Back 24

An attitude measurement technique that requires respondents to place a check mark beside statements with which they agree

Front 25

Value Expressive Function

Back 25

A function of attitudes by which attitudes can communicate individuals' identity and beliefs.