This article was written to inform the reader about social conformity and theories as to why people conform to the social rules around them. It explains that social criterion are unexplained, unplanned, and unexpected as a result of the environment the person is in. (Bicchierei 2006) A system of normalities specifies what and what is not acceptable in society and does not come from a person's design or planning. The three main canonical theories of social conformity are believed to be socialization, social identity, and rational choice. (Bicchierei 2006) Some thoughts as to why social norms exist are that norms are efficient means to achieve social welfare (Arrow 1971, Akerlof 1976), they can prevent market failures(Coleman 1989), or cut social
