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12 Cards in this Set

  • Front
  • Back

Two types dissonant situations

Free choice & forced compliance

Author of self perception theory

Daryl bem

Self-perception theory applies only when attitudes are

Weak or ambiguous

Over justification effect

Reward for behavior already enjoyed may decrease perception of enjoyment of activity- eg why we all hate work

Three parts of Carl hovlands communication model

Communicator communication situation

Sleeper effect

After time not credible sources became more believed

Petty

Model of persuasion by petty and cacioppo


Two routes to persuasion

Petty and cacioppos two routes to persuasion

Central and peripheral

Petty & c central route to persuasion

Listener actually cares and pays attention

Petty and cs peripheral route to persuasion

Listener pays more attention to who presents argument and how

Who wrote Vaccination theory of persuasion resistance

William McGuire

G

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