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131 Cards in this Set

  • Front
  • Back

Type 1 error

Reject null wrongly. Shouldve retained. Due to high levels of significance

Type 2 error

Accept null shouldve reject. Low levels of significance

Significance

Observed diffs beyond chance

Sign test

Non parametric. Nominal. Rmd. Diff. Dont forget dont count no diff

Wilcoxon

Rmd. Diff. At least ordinal.

Mann whitney who bitch

Ig diff at least ordinal

Pearsons r

Rela at least interval rmd

Ttest

Rmd at least ordinal diff

Chi2

Ig diff nominal. Prone to t1 errors. Two tailed

Spearmans rho

Rela rmd at least ordinal

Define experimental design

The way ppts are allocated to groups of an investigation

Name 3 experimental designs

Rmd ig mp

Who is rmd

Same do all conditions

Pros of rmd

Less ppts. No ppt variables. Cheap.

Cons of rmd

Diff stimuli material. Order effects. If ppt drops lose all data. Demand characteristics more likely.

Who is ig

2 Diff groups of people do one condition each. Iv manip differently.

Pros of ig

No order effects. Same stim material used. More time efficient. Lower chance of DC

Cons of ig

Ppt variables. More ppts more expensive.

Who is mp

Ppts matched in pair according to similar characteristics (relevant) then randomly assigned conditions

Pros of mp

Less ppt variables. Same stimulus material. No order effect.

Cons of mp

More ppts. Diff to match identically. Time and money.

2 key features of observational design

Temporal (predetermined times) event (every time interest behaviour performed)

What do u need to do before performing observational research

Devise operationalised behaviour categories: quantutative scores. Then use either TS/ES

Anagram for questionnaire construction

BRUSO. Brief. Relevent. Unambig. Specific. Objective.

One form of questionnaire. Probs?

Likert scale. Middle default or genuine

What to consider when developing questionnaire

Type of question. How record. Client. Interviewer.

What to do before performing questionnaire

Perform pilot study. Explain purpose get informed consent then ask questions

Two type of Q used in questionnaire

Closed open

Features of open questions.

More time and effort for both parties. Unbiased: more reliable and valid. Easy. Vague research q. Understand meaning.

Closed questions features

Gives good idea of responcs. Higher likelihood of bias and misunderstanding. More difficult to write. More obj

What is an aim

The purpose of a study driven by a theory to explain given observed behaviour. 'Goal'

Define hypothesis

Based on aims but more precise. Predictions of an investigation outcome that make specific reference to the IVs manip and DVs measured by researchers

Directional hypotheiss

Previous research. Predict one direction only.

Non directional hyp

Predictionof diff in 2 directions. Lack of previous research

Null hyp

Predicts a statistically significant effect or rela will not be found "no significant difference/rela between..." If supported =/= significant

Alt hyp

Predicts statistically significant effect of IV upon DV

Define sampling

Process of selecting a representative group from pop under study

Representative sample

Subset of target pop with similar distribution of characteristics

What is random sampling

Every member of population has an equal chance of selection

Cons of random sampling

Can't force participation so always element of volunteering. Impractical if large pop. Potential bias and non rep

Pros of random sampling

High pop vad. Likely to be rep - generalisable

What is stratified sampling

Subgroups in population identified then no. taken in proportion to representation. Representative

Pros of stratified

Avoids problems of misrepresentation caused by random.

Cons of strat

Time and resources. Care each key characteristic in each sample else bias. Access to info x.

Opportunity

Readily available.

Pro opprt

Easy cheap quick

Cons opport

Self selected. Biased low pop vad as highly motivated lots of free time.

Systematic sam

Every nth

Pros of systematic

Assuming random list should b rep.

Con systemati .

Periodic traits bias

What is snowball sampling

Ask one ppt and ask tgem to ask another.

Snowball pro and con

Bias due to limited pop. Study hard to talk about issues.

What is volunteer sampling

People who volunteered willing for experi

Pros of volun

Large sample (news ad) wide access to people. Low effort. Relatively cheap

Cons of volunteer

Bias af. Stable and outgoing. Dc and sdb

What is relability.

How consistently a method of measurement measures something. Similar each time = reliable.

Two types of reliability. Explain

External ability to replicate results - how consistent the method is over time and with other measures of the same thing.


Internal how consistently a test/method is within itself - is it measuring the same thing

3 ways of measuring reliability. Explain

Split half method. Half items in method correlated with each other and compared. Measures IR


Test retest. Test given to same ppts on diff occasions correlate. Strong + High ER


INTER RATER RELIABILITY. Assessment of how consistent the scoring of a ppt behaviour is with another observer. Sep. Correlate.

How to improve reliability

>1 measurement per ppt reduce anoma


Pilot studies


Standardisation


Check data

Define validity

How truly/realistically a method measures something.

DEF IN E EXTERNAL VALIDITY

How much results can be generalised to diff settings.

Two types of external valid

Temporal (successfully applies across time) ecological (generalise to real world behaviour)

Define internal validity

Whether results obtained solely due tO IV manipulation

2 types of internal validity

Construct (measure concept it is supposed to?) Concurrent (whether measurement is in agreement with pre-existing measures that are validated to test the same concept)

What is face validity

Whether it looks subjectively promising that it is measuring what it is supposed to.

Content validity

Ask expert in field if study = accurate

Criterion validitu

Predictive concurrent.

Improve validity

Control extraneous variables


Standardise


Eliminate dc and ie


Replicate at diff times and places.


Ensure measuring/operationalising things that can actually b measured

How to "control" experiment

Counterbalance. Randomisation in presentation of trials no systematic errors that order of trials present. Random allocation lower chance of ppt variables lower chance of individual diffs that systematically and consistently affect results. Standardisation all elements totally identical sensitive to change that can be attributed to IV manip

Define operationalisation

Defining key variables precisely so that they can be measured observed and quantified. Avoids ambig. Maintains IV

What is a confounding variable

An uncontrolled variable that brings about a change in the DV which is falsely attributed to the IV. Affects internal validity of the research

What is an extraneous variable

A variable that could affect DV but is identified and controlled before study begjns.

Variable

A factor free to vary in some quality

Examples of some EVs and confounding Vs

Researcher variables (consistency) situational (standardise) ppt (matched pairs)

Investigator effects

The ways in which the researcher unconsciously influences results. Interpretation bias. Voice. Physical. Reduce with double blind trial

What is DC

Ppts change natural behaviour in line with interpretation of aims of study. Please them or screw u. Reduce with blind trial

Hawthorne effect

Increased attention from researcher becomes a confounding variable. Try harder than normal as aware are being appraised.

Sdb

Present self in best light and socially acceptable fashion

Features of science

Forge rochs


Falisfy. Objective. Replicable. Heneral laws. Empiricism. Rational. Operationalisation. Control. Hypothesis. Standardisation and systematic

Bad science

Bucsmuccs


No Blind testing. Unrepresentative data. Cherry picked data. Sensationalised headlines. Misinterpreted results. Unreplicable results. No Control. Correlation =/= causation. Speculative language

Define falsification

The ability to show a theory is false. Shohkd actively try and disprove if fail strong support

Induction

Develop laws to fit data already observed

Deduction

Develop theory then test to confirm

Why reject scientific approach

Cant study people in the same way as physical phenomena. Lab = unnatural = dc. Control thus studies = one variable reductionist. Treated as passive info therefore superficial. Critics believe notion of objectivity is a mythas past experiences beliefs and ideas make it impossible. Only overt behaviour. Generalisation.

Economy

Go back to work. Disorders mother. Efficient use of public money ewt. Taxes reduce burden on public sphere

Pilot study

An initial run through of experimental procedures to test all aspects of the design on a small scale trial.

Pros of pilot study

Saves time and money by identifying flaws in procedure. Spot ambiguities or if task too hard (floor effect or ceiling effect) results sig?


Sections of a report

Title. Concise but informative about. Abstract. Brief study summary research question methods findings conc. Intro. Background reasoning predictions context. Method. Design particip apparatus procedure. Results. Descriptive stats inferential stats. Discussion. Summarise prac ap limit. References.

Design experiment

Type of hyp. Method choice. How gathered. Target pop and sampling. Ethics. Pilot. Stat test. Expectation.

Theory

A proposed explanation for cause of behaviour. Must be a logically organised set of prepositions that defines events describes relas and predicts of occurence of events. Guide research by offering testable hypo

Qualitative reports

Ethics.

Psycho harm. Anon. Confid. Rtw. Debrief. Deception. Informed consent.

Ethics in ob research

Consent if overt covert only where expect to be watched

Define peer review

Takes place before publication to ensure high quality research. Assessed by experts in same field. Provide comments and recommendations. Analyse significance validity and originality.

Purpose of PR

Allocation of research funding. Publication in journal validates. Assess research and rating of unis. Prevent faulty research entering public domain.

Pros of PR

Same field reliable accurate


Maintains high research standard


Prevent fraud


Validation and precaution prevents damaging research from entering society.

Cons PR

Smith: slow expensive highly subjective prone to bias easily abused useless at detecting fraud


Cant always find expert poor res passed


File drawer phenomenon only stat sig published challengers and neg not published.

Experimental method

Designed to establish causality

Lab study

An experiment carried out within controlled environ

Pros lab

High IV. CE usually established. Control increases repicability

Cons of lab

Problems operationalising i and d amd in doing so measure of behaviour may become too specific. Low ev and mundane realism. Experimenter effects

Field

An experiment carried out in a natural environ but situation artificially set up - thus some factors/variables still controlled IV manip

Pros of field

Minimal experimenter effects. High ev and mr

Cons of field

Less control ev may still affect. Difficult to precisely replicate. Ethics IC. sample bias.

Natural ex

Makes use of existing IVs same pc as field

Quasi.

Naturally occurring IV between people that already exists e.g. gender

Pros cons quasi

Studies real effects eco vad. Confounding variables. Aware of study.

Natural observation

Plans observes and record of ppts in natural environ.

Pros of natural observation

High eco v. Demand characteristics

Cons of natural ob

Sample bias. Hard to replicate and to check observer reliability later. Observer bias. Causality. Ethics.

Controlled observation

Carrued out in psych lab. Controlled environ. Design and coding scheme agreed scale. Overt

Pros of controlled ob

Variables controlled. Quan data easy to analyse. Replicable so easier to test for reliability.

Cons of controlled ob

Unnaturally. Observer bias.

Non participant pros Nd cons

Record at time. Objective.


Observer bias. Meaning behind behaviour unknown

Participant pros and cons

High ev. Easier to understand behaviour.


Observer bias too involved retrospective unreliable.

Correlations

Measure to what extent 2 variables are related. Expressed as correlation coefficient.

Cons of correlations

Causality. Extraneous influences. Only linear relationships.

Pros causality

Predictions. Easy to replicate. Use as support. Allows researcher to investigate rela between variables that cant b manipulated

Case study

Idiographic in depth study of an individual group event or community. Uses data from range of sources questionnaires interviews observations records primary and secondary data. Provides insight into theory of psychological research too unethical to induce.

Pros of case studies

Identify and analyss complex interactions of many factors. Rich source of meaningful data. Stimulates more research. High ev.

Cons of case studies

Low pop vad. Memories. Researcher bias. Difficult to replicate cant test reliability. Causality and generalisability.

2 self report techniques

Interviews questionnaire

Types of intervies

Unstructured. Casual convo no set questions ppt given opportunity to raise topics feel relevant. Follow up qs infer deeper mean. Semi combo. Structured. Identical closed questions. Interviewer write down. Objective standardised.

Pros of interviews

Ease misunderstand. Clarify. Complex face to face. Quan and qual data analysis.

Cons interview

Ethics ic. Not articulate. Interviwer effects. Dcs. Sdb. Training time consuming.

Questionnaires. Important to rem

Avoid leading qs bias offence or ambig.

Pros of questionnaire

Replicae. Reduced investigstor effects. More willing to reveal personal info. Large no.

Cons of questionnaires

Low response rate. Low pop vad. Not econimal. Not as flex as interviews. Misunderstand. Time. Sdb. Superfiical issues.

Content analysis

Type of observational research that provides a systematic method of analysing recorded behaviour and communication through creation and identification of behavioural categories. Quan. Themes specific characteristics.

Pros content anal.

Unobtrusive way of communication examination. Large vol. Replicable. Infer deeper meanjng

Cons content analy

2+ researxhers. Cant generalise unless used a probablistic sampling method. Time con if large vol. Subject to interpretative errors.