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131 Cards in this Set
- Front
- Back
natural selection
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evolutionary process by which heritable traits that best enable organisms to survive and reproduce in particular environments are passed to ensuing generations.
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evolutionary psychology
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the study of the evolution of cognition and behavior using principles of natural selection.
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culture
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the enduring behaviors, ideas, attitudes, and traditions shared by a large group of ppl and transmitted from one generation to the next.
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norms
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standards for accepted and expected behavior. norms prescribe "proper" behavior.
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personal space
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the buffer zone we like to maintain around our bodies. Its size depends on our familiarity with whoever is near us.
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gender
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in psychology, the characteristics, whether biological or socially influenced, by which people define male and female.
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empathy
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the vicarious experience of another's feelings; putting oneself in another's shoes.
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aggression
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physical or verbal behavior intended to hurt someone. in lab experiments, this might mean delivering electric shocks or saying something likely to hurt another's feelings.
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androgynous
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mixing both masculine and feminine characteristics.
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gender role
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a set of behavior expectations for males and females.
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interaction
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a relationship in which the effect of one factor (like biology) depends on another factor (like environment)
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2 or more people who interact and are interdependent (for a length of time)
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group
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People engaging in a common activity, but who have little interaction with each other.
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collective
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rules of behavior for a group; prevailing beliefs/attitudes/values
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social norms
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shared expectations about how particular people are supposed to behave.
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social roles
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the early definition of social facilitation
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presence of others facilitates performance of an individual
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Zajonc's Theory of social facilitation states the the presence of others creates ______
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arousal
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________ increases ________ response
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arousal; dominant
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the dominant response depends on the task; easy tasks = ________ difficult tasks = ________
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success; failure
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Social loafing study
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blindfolded pps w/ headphones and asked to clap or cheer as loudly as they could. IV: alone, group of 2, 4, 6. DV: how much noise they make results: as group size got larger, cheering and clapping became quieter per person
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social loafing depends on the degree to which individual _________ will be evaluated
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performance
evaluation -> arousal -> social facilitation no evaluation -> relaxation -> social loafing |
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the loosening of normal constraints on behavior when people are in a crowd; can lead to deviant behaviors which would not have occured w/ individuals acting alone
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deindividuation
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Baiting study
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examined 21 instances of suicidal jumpers when crowds present. when crowd was big and far from victim at nighttime, baiting was much more likely.
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Diener study
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trick or treat; asked children to "take one". IV: alone or in groups, IV2: children were either asked their names or left anonymous. DV: who took extra candy? Results: most extra candy taken in anonymous group, but anonymous alone also showed increase from identified.
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Johnson & Downing study
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IV1: dressed women in KKK outfit or nurse's outfit, IV2: women wore nametage (ID) or didn't. DV: women given opportunity to increase or decrease intensity of electric shocks to another participant. Results: KKK costume showed most increase in shock levels, nurse's uniform showed decreased shock levels. Anonymous was higher in KKK and lower in nurses.
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Being anonymous makes us less ________ and more _________ to cues in the situation
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self-aware; responsive
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if group defines itself in terms of prejudice and hatred (KKK), being anonymous causes _________
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more violence
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if group defines itself in terms of concern for the welfare of others (nurses), being anonymous causes ____________
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more helping
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Features that promote (3) deindividuation
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similar appearances, anonymity, individual decision making discouraged, appeals to cohesiveness.
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5 stages of group development
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FSNPA forming, storming, norming, performing, adjourning
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What is groupthink?
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a kind of thinking in which maintaining group solidarity and cohesiveness is more important then considering the facts in a realistic manner.
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Risk factors of groupthink
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high cohesiveness, group isolation, high stress, directive leader, poor decision-making procedures
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Symptoms of groupthink
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illusion of invulnerability, self-censorship, illusion of unanimity.
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Consequences of groupthink (4)
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incomplete survey of alternatives, failure to examine risks of favored alternatives, poor information search, failures to develop contingency plans
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Solutions for groupthink(4)
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encourage/force discrepant opinions, impartial leader, create subgroups, use systematic procedures for making decisions
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compliance
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changes in behavior that are elicited by direct requests.
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if someone does you a favor, reciprocate.
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norm of reciprocity
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when a person gives you something, no strings attached, then subsequently makes a request (donation, favor, vote, etc)
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pre-giving
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Solicitor first asks for a large request. When the person refuses, a smaller request (intended request) is made.
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Door-in-the-Face Technique
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Blood donor study
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when people asked for a one time blood donation, 32% complied. When first asked to be lifetime donors, then asked for a one time donation, 50% complied.
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If you are unsure of how to act, do what everyone else is doing.
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Norm of social validation/social proof
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People should be true to their attitudes and prior behaviors, and not contradict themselves.
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Consistency Norm
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You surround people with their own attitudes or past behaviors.
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The four-walls technique
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You get the person to agree to an initial trivial request, then ask for a bigger one (intended request)
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Foot-in-The-Door Technique
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Freedman and Fraser
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Experimenter called housewives and asked for a small request. 3 days later-experimenter called housewives again and asked for a larger request. Results: more gave when asked first with small then big request.
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After people agree to buy something, they are given a steeper price.
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Lowballing Technique
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If you like someone, you should help them out.
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Liking norm
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Do what authority figures say
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Authority norm
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Scarce things are more valuable.
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Scarcity norm
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The process by which a message induces a change in beliefs, attitudes, or behaviors. bad = propaganda, good = education
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persuasion
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Occurs when people focus on arguments and respond with favorable thoughts
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Central Route to Persuasion
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Central route to persuasion more likely to occur when _______ to think about issue; careful consideration is needed; and possible ______; creates a __________ change
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motivated; counterarguing; lasting
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Occurs when people are influenced by incidental cues (attractiveness)
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peripheral route to persuasion
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More likely when ________ or uninvolved; ____ effort, use surface cues and heuristics; effects are_________
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distracted; low; temporary
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every culture has these; sets of norms that apply to people in a particular position (ex. teacher, wife). our social roles can determine our behavior.
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social roles
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the status of a person's role can influence __________; ex. Boss vs. assistant study
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behavior; women first solved math problems alone, and had assigned roles of boss or assistant. boss's performance improved, assistant's decreased.
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lifelong process of internalizing societal prescriptions and proscription for gender-appropriate behavior
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socialization
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another word for socialization
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gendery display
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agents of socialization
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parents, media, peers, etc.
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Hospital Nursery Study
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parents describe new born infants w/in 24 hours of birth.
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Emotional reaction to Jack in the box study
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Evaluate child's emotional reaction to Jack jumping out of his box as a function of sex of child.
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Gender differences: on average women have ___% more fat, ___% less muscles, are __ inches shorter, and live ___ years longer
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70;40;5;5
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Gender differences: men enter puberty __ years later, ___ x more likely to be color blind, and more likely to be able to _______
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2;20;wiggle their ears
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Connectedness
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women give higher priority to close relationships via gifts, report more empathy, better at decoding emotional expressions
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Social Dominance
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men are rated as more dominant and aggressive, tend to hold more powerful positions, tend to have a more dominant conversational style (fewer tag questions)
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Do men or women interrupt more?
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Women interrupt men far less than men interrupt women. The sexes interrupt same sex conversations at about the same rate as each other.
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sexuality
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men tend to have a more positive view of casual sex; men tend to desire a larger number of partners prior to marriage
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natural selection
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nature selects traits that best enable organisms to survive and reproduce
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evolutionary psychologists believe ____________ influences social behaviors
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natural selection
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We make decisions based on our desire to ____________
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pass on our genes
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Evolutionary psychologists believe that gender differences in ________ reflect the desire to pass on one's genes
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sexuality; sperm are cheaper than eggs!
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Why were men more likely to agree to have random sex?
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men want to pass on genes by having sex with as many people as possible
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Men desire young, healthy, beautiful women who are likely to ___________; women desire __________ men, who can provide for children
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reproduce; wealthy
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A change in behavior due to the real or imagined influence of others
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conformity
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Influence due to the belief that others are behaving correctly
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Informational influence
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Influence due to the desire to be liked and accepted by others
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Normative influence
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Sherif Norm Formation Study
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informational influence; pps judge a distance of a "moving" light, on day 1 they make judgements alone, days 2-4 they make judgments in group, day 5, they make judgments alone again. Results: their perceived distances come closer to the groups answers.
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informational influence occurs in the presence of _________, assumes other people are behaving/thinking _________, causes no arousal or ________, and leads to private __________.
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ambiguity;correctly;discomfort;conformity
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Factors increasing informational influence (3)
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ambiguity of situation, crisis, other people are experts.
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Asch's Study
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12 trials; all confederates give the wrong answer. what do pps do? conformity = # of errors that agree w/ confederates. Results: 75% conformed at least once, 7% conformed on every trial, people conformed 37% of the time
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Normative influence: you think other people are wrong and it is __________, it involves arousal and _________, and doesn't lead to private ___________
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unambiguous;discomfort; conformity
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Factors increasing normative social influence (6)
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bigger group, group is important or liked, no allies in dissent, group is high status, response made publicly, no prior commitment.
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When behavior is influenced due to the direct commands of an authority figure
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obedience
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Milgram's study; what is it, results?
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You sign up for a learning experiment; another pp shows up and you are randomly assigned to be the teacher. the learner is led to another room, you see the learner being hooked up to an electric shock machine. you are given mild shock as demo. Learner has heart condition, you give shocks as learner gets answers wrong. Results: 2-3% went all the way to the end of the shock generator in the control condition with no instruction to continue. with instruction to continue 65% went all the way.
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Variations on Milgram's experiment were tried to determine if the effects were due to ________________
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situational factors
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When experiment was in an office building instead of lab, ___ went all the way
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47%.
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When victim was in same room, ___% went all the way
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40%, learner is humanized
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When pp had to touch the learner, ___% went all the way
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30%, learner is humanized
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When experimenter was far away from learner (telephone), ____% went all the way
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20, authority is not as imposing
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When experimenter was ordinary person, ___ went all the way
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19, authority is not as imposing
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When 2 confederates rebelled, ____ went all the way
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10%, role models for defiance, norms are changed
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According to Milgram, people obeyed because of 2 things
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the authority norm, and gradual escalation of voltage
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He found that people who resisted authority ________ were more likely to disobey
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early
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co-participants working individually on a noncompetitive activity
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co-actors
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concern for how others are evaluating us
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evaluation apprehension
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people who benefit from the group but give little in return
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free-riders
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group produced enhancement of members pre existing tendencies; a strengthening of the members' average tendency, not a split within the group
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group polarization
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a false impression of what most other people are thinking or feeling, or how they are responding
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pluralistic ignorance
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8 symptoms of groupthink
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1. illusion of vulnerability, 2. unquestioned belief in the group's moreality
3. rationalization 4. Stereotyped view of opponent. 5. Conformity pressure 6. Self-censorship 7. Illusion of unanimity 8. Mindguards |
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Characteristics of individuals who influence groups
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Consistency, self-confidence, defections from the majority, persisent
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A tendency for people with minority views to express them less quickly than do people in the majority
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minority slowness effect
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the process by which certain group members motivate and guide the group
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leadership
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leadership that organizes work, sets standards, and focuses on goals
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task leadership
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leadership that builds teamwork, mediates conflict, and offers support
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social leadership
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the characteristics, whether biological or socially influenced, by which people define male and female.
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gender
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Universal friendship norms. name some:
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respect the friend's privacy; make eye contact while talking; dont tell secrets.
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Universal trait dimensions. People tend to describe others as (5 things)
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more or less stable, outgoing, open, agreeable, and conscientious.
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Universal social belief dimensions. 5 of them:
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cynicism, social complexity, reward for application, spirituality, fate control
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Universal status norms. What does this mean?
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Wherever people form status hierarchies, they talk to higher status people in the respectful way they talk to strangers.
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Incest taboo. what is this universal norm?
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Parents are not to have sexual relations with children, nor siblings with one another. Makes sense evolutionarily.
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What are some critiques of evolutionary psychology?
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Evolutionary psychologists sometimes start with an effect and work backward to construct an explanation for it. This is hindsight reasoning and if things are imagined to be different they usually can be. .
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How does social role theory explain gender differences in social behavior?
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A cultural explanation for the difference between women and men are because culture socializes their behavior.
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4 Predictors of obedience
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1. distance/proximity between victim and authority (seen or unseen)
2. Actual phsyical presence distance (phone and in person) 3. Institutional authority (Yale vs. office building) 4. Group influence (extraordinary group loyalty such as 9/11 firefighters) |
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6 Predictors of conformity
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1. group size
2. unanimity 3. cohesion 4. status 5. public response 6. no prior commitment |
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Which is more influential, reason or emotion?
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It depends on the audience. Well-educated/analytical audience is more likely to respond to rationality. Also, people motivated to listen. (central route). For those who are uneducated on the topic of discussion etc. (ex voting), emotion is better (peripheral route).
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Are messages more or less persuasive when good feelings are involved?
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More persuasive because they enhance positive thinking and motivate people to think and also link good feelings with the message.
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when people are happy, do they think more or less before making a decision?
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Less, they make quicker decisions and rely more on peripheral cues than someone who is unhappy.
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AAre messages effective when evoking negative feelings or fear?
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Fear can be arousing and effective when trying to persuade people. however, when the fear pertains to a pleasurable activity (sex, smoking) the result is many times denial.
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Fear evoking messages are more effective when they lead people not only to fear the severity and likelihood of something but also to perceive a _________ and feel capable of _______________ it.
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solution; implementing
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Is it better to give a one-sided argument or include the two sides of it?
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If your audience will be exposed to opposing views, offer a two-sided appeal. If not, a one-sided message is more persuasive
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Persuasion _______ as the significance and familiarity of the issue _________.
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decreases; increase.
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_________ can make things believable and increases its fluency.
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repetition
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Personal experience is ________ influential than media in persuasion.
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more
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How does the media influence persuasion?
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They use opinion leaders (individuals perceived as experts).
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The more _________ the medium media uses, the ________ influential it will be.
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lifelike; more
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Messages are best _________ and _________ when writte.
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comprehended; recalled
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How does age of an audience matter when receiving a message?
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Young people's attitudes are more subject to change.
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lifecycle explanation for audience age and attitude change vs. generational explanation for audience age and attitude change.
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attitudes change as people become older; attitudes don't change, older people largely hold onto the attitudes they had when young and these attitudes are diff. than young people have today causing a generation gap. (evidence mostly supports generational evidence)
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How does forewarning an audience affect persuasion?
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Audiences that are forewarned of what they are about to hear are less likely to budge than those who were not warned.
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How does distracting an audience affect persuasion?
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Verbal persuasion is enhanced by something slightly distracting, esp. effective with a simple message (ex. political ads, words promote candidate and images keep us occupied so we don't analyze the words.)
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Stimulating _________ make strong messages ______ persuasive and weak messages ________ persuasive.
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thinking;more;less
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