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71 Cards in this Set

  • Front
  • Back
Attitude
evaluative reaction

rooted in one's beliefs

exhibited in feelings and intended behavior
Role
A set of norms that defines how people in a given social position ought to behave.
Foot-in-the-door Phenomenon
The tendency for people who have first agreed to a small request to comply later with a larger request.
low-ball technique
A tactic for getting people to agree to something. Poeple who agree to an initial request will often still comply when the requester ups the ante. People who receive only the costly request are less likely to comply with it.
Self Justification: Cognitive Dissonance
Attitudes change because we are motivated to maintain consistency among our cognitions.

Tension that arises when one is simultaneously aware of two inconsistent cognitions. For example, dissonance may occur when we realize that we have, with little justification, acted contrary to our attitudes or made a decision favoring one alternative despite reasons favoring another.
Insufficient Justification Effect
Reduction of dissonance by internally justifying one's behavior when external justification is "insufficient".

In the door knob experiment, these are the people who got paid 1$ and had insufficient justification so they changed how they felt about it.
Self-Perception Theory
The theory that when we are unsure of our attitudes, we infer them much as would someone observing us, by looking at our behavior and the circumstances under which it occurs.

"seeing my actions provides clues to how strong my beliefs are, this is especially so when i can't easily attribute my behavior to external constraints. The acts we freely commit are self-revealing"
Overjustification Effect
The result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than intrinsically appealing.

Pay people for playing with puzzles, and they will play with them less!
Self-Affirmation Theory
A theory that (a) people often experience a self-image threat, after engaging in an undesireable behavior; and (b) they can compensate by affirming another aspect of the self. Threaten people's self-concept in one domain, and they will compensate either by refocusing or by doing good deeds in some other domain.
Natural Selection
The evolutionary process by which heritable traits that best enable organisms to survive and reproduce in particular environments are passed to ensuing generations.
Evolutionary Psychology
The study of the evolution of cognition and behavior using principles of natural selection.
Culture
The enduring behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation to the next.
Norms
Standards for accepted and expected behavior. Norms presecribe "proper" behavior. (In a different sense of the word, norms also describe what most others do-what is "normal")
Personal Space
The buffer zone we like to maintain around our bodies. Its size depends on our familiarity with whoever is near us.
Gender
In psychology, the characteristics, whether biological or socially influenced, by which people define male and female.
Empathy
The vicarious experience of another's feelings; putting oneself in another's shoes.
Aggression
Physical or verbal behavior intended to hurt someone. In laboratory experiments, this might mean delivering electric shocks or saying something likely to hurt another's feelings.
Androgynous
From andro (man)+ gyn (woman)--thus mixing both masculine and feminine characteristics.
Gender Role
A set of behavior expectations (norms) for males and females.
Interaction
A relationship in which the effect of one factor (such as biology) depends on another factor (such as environment)
Conformity
A change in behavior or belief as the result of real or imagined group pressure.

Pressured to change
Compliance
Conformity that involves publicly acting in accord with an implied or explicit request while privately disagreeing.

Doing something you don't agree with to conform.
Obedience
Acting in accord with a direct order or command.
Acceptance
Conformity that involves both acting and believing in accord with social pressure.

Changing actions and beliefs to conform.
Autokinetic Phenomenon
Self(auto) motion (kinetic). The apparent movement of a stationary point of light in the dark.
Cohesiveness
A "we feeling"; the extent to which members of a group are bound together, such as by attraction to one another.
Normative Influence
Conformity based on a person's desire to fulfill other's expectations often gain acceptance.
Informational Influence
Conformity occuring when people accept evidence about reality provided by other people.
Reactance
A motive to protect or restore one's sense of freedom. Reactance arises when someone threatens our freedom of action.
Principle of Aggregation
The sum of a set of multiple measurements is a more stable and representative estimator than any single measurement.
Leung & Bond's (2004) study regarding Universal Dimensions of Social Beliefs
Social Beliefs:
1. Cynicism-"powerful people tend to exploit others"
2. Social Complexity-"one has to deal with matters according to specific circumstances"
3. Reward for Application- "One will succeed if he/she really tries"
4. Spirituality-"religious faith contributes to good mental health"
5. Fate Control-"Fate determines one's success and failures."

People vary in the extent to which they endorse and apply these social understandings in their daily lives. Their adherence to these beliefs appear to guide their living.
Sherif's Study (NORM FORMATION)
Dark room
pinpoint of light
because of autokinetic phenomenon, people see it move even though it doesnt
a group of three is asked how much it moved, and at first thier responses might very, but eventually after a few trials they come to a consensus.
Milgrim's Obedience Experiment
-Tested what happens when the demands of authority clash with the demands of conscience.
-"Teacher" and "Learner"
-15-450 volts
-150 volts 100% obedience
-375 volts and beyond 65%

4 Factors that Influence Obedience
1. Victim's Emotional Distance
2. Authority's closeness and Legitimacy
3. Whether Authority is part of a respected institution
4. Liberating effects of disobedient fellow participant
Asch's Group Pressure Study
-Given under the guise of testing "Perceptual Judgments"
-you are the 6th out of 7 people to answer
-there was a standard line, and comparison lines
-those who answered in control group (while alone)were right 99% of the time
-Some people never conformed, 75% conformed at least once
-total of 37% of responses where conformist
Racial Attitudes and Behaviors
Attitudes are poor predictors of behaviors

Our attitudes will effect behaviors if
1) other influences minimized
2) attitude corresponds very closely to the predicted behavior
3 attitude potent (either because something reminds us of it or because we acquired it by direct experience).
3 Competing Theories that explain why our actions affect our attitude reports
Self-Presentation Theory
Dissonance Theory
Self-Perception Theory
Independence vs. Connectedness
Men tend to display characteristics that show independence vs. women who show connectedness
What is conformity?
Changing one behavior or belief as a result of group pressure--comes in two forms. Compliance is outwardly going along with the group while inwardly disagreeing; a subset of compliance is obedience, compliance with a direct command. Acceptance is believing as well as acting in accord with social pressure.
What are 2 reasons people conform?
Normative and Informational Influences
Specific Findings on Racial Attitudes and Behaviors
After Supreme Court decision to end segregation:

% of white Americans favoring integrated schools jumped and now includes nearly everyone.

People are becoming more integrated

Those who believe blacks could live in any neighborhood jumped from 65 percent to 87 percent.
What 4 Factors Influence Obedience?
ready?
Factor 1
Victims emotional Distance
Factor 2
Authority’s closeness and Legitimacy
Factor 3
Whether authority is part of a respected institution
Factor 4
Liberating Effects of disobedient fellow participant
In asch’s study, what percentage conformed at least once?
75%
In Asch’s study, what percentage of responses where conformist?
37%
What are the ABC's of Attitude?
A-Affect
B-Behavior
C-Cognition (thought)
What is a scriptural example of attitudes not predicting behavior?
New Testament
Peter said he would never deny Christ, but before the Cock crowed, he denied him thrice.
What predicts conformity?
ready?
Leung and Bonds (2004) 5 Social Beliefs
Ready?
Belief 1
Cynicism
Belief 2
Social Complexity
Belief 3
Reward for Application
Belief 4
Spirituality
Belief 5
Fate Control
What was the range of volts in Milgrims experiment?
15-450 Volts
What percentage of people where willing to administer 150 volts?
100%
What percentage of people where willing to administer 375 volts and beyond?
65%
Planned Behavior
Ready?
What are the 3 components to planned behaviors?

Component 1
Attitudes

toward the behavior
What are the 3 components to planned behaviors?

Component 2
Subjective Norms

Percieved social norms
What are the 3 components to planned behaviors?

Component 3
Percieved Control

Feelings of Control
All work together to determine what?
Intentions, which in turn guide behavior
Self-Presentation Theory
assumes that for strategic reasons we express attitudes that make us appear consistent.
Dissonance
lack of harmony
Evolutionary Psychology Perspectives
-propegate the human race
-adapt physically and cognitively to survive
-

Highlights the kinship that results from our shared human experience
Cultural Perspectives
-come prepared to learn language
-bond and cooperate which helps to:
-secure food
-care for young
-protect ourselves

highlights human diversity
gender in the workplace
gravitate towards jobs that reduce iniqualities, while men gravitate towards jobs that enhance inequalities
What predicts conformity?
Group size
unanimity
cohesion
status
public response
no prior commitment
who conforms?
culture
personality
social roles