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9 Cards in this Set

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  • Back
equal time rule
the requirement that broadcasters provide cndidates for the same political office an equal opportunity to communicate their messages to the public
right of rebuttal
a Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or televisionf
fairness doctrine
a Federal Communications Commission (FCC) requirement for broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing this doctrine in 1985
agenda spending
the power of the media to bring public attention to particular issues and problems
framing
the power of the media to influence how events and issues are interpreted
political participation
political activities, such as voting, contacting political officials, volunteering for a campaign, or participating in a protest, whose purpose is to influence government
lobbying
a strategy by which organized interests seek to influence the passage of legislation by exerting direct pressure on members of the legislature
public relations
an attempt, usually through the use of paid consultants, to establish a favorable relationship with the public and influence its political opinions
litigation
a lawsuit or legal proceeding; as a form of political participation, an attempt to seek relief in a court of law