2 WHO ARE PR PROFESSIONALS?
2.1 THE PROFILE OF PR PROFESSIONALS
Australian public relations industry has too few informations. According to ABS (2009), it claimed Public Relations Professionals are 14,600 in Australia, and 20% of them had registered in the PRIA.
Australia Government has a research post on Job Outlook, and it exhaustively describe the current profile of Public Relations Professionals in Australia. One of the most interesting point is that 72.3% of Public Relations Professionals are female. (Job Outlook 2013) A significant feminization is rather apparent, about 80% of all public relations students in nearly 200 universities are women as early as 1990. (Becker 1990; Sriramesh, Zerfass & Kim 2013) It strongly implies that Public …show more content…
Public Relation Professionals usually dressed casually unless they have meeting with clients. They are more fashion in general as their job requires them to to jump out ahead of the times. A very senior Public Relations practitioner, Alison Kenny, stated that people have one of three personality types (ENFJ, INTJ, INFJ), are well-suited toward a public relations career. Especially, people of the ENFJ are the best choice of public relations industry. (Lindsay 2009) This kind of people would be friendly, outgoing, enthusiastic, affectionate articulate and tactful. (Lindsay 2009) Occupational Outlook Handbook from the US Department of Labor (1998) states that “People who choose public relations as a career need an outgoing personality, self-confidence, an understanding of human psychology, and an enthusiasm for motivating …show more content…
The critics from scholars and media may be the last opportunity.
5 CONCLUSION
Public relations is a management function to establish and maintain relationship between an organization or individual and its publics. It aims to construct an effective communication. Based on data from researches, a standard Public Relation Professional should be a 33-year-old lady who has a bachelor degree, and works 41.4 hours weekly. She has outgoing personality, self-confidence, an understanding of human psychology, and an enthusiasm for motivating others. Although there is no hard threshold to entry, this industry still needs very strongly comprehensive abilities. Other than basic qualities, execution, sales skills and accumulated amounts of contacts are of significant.
This essay also discussed about that M-form is the most popular organizational structure in this industry, the demands of public relations has been increasing. Moreover, this industry meets some important issues such as social network and
2.1 THE PROFILE OF PR PROFESSIONALS
Australian public relations industry has too few informations. According to ABS (2009), it claimed Public Relations Professionals are 14,600 in Australia, and 20% of them had registered in the PRIA.
Australia Government has a research post on Job Outlook, and it exhaustively describe the current profile of Public Relations Professionals in Australia. One of the most interesting point is that 72.3% of Public Relations Professionals are female. (Job Outlook 2013) A significant feminization is rather apparent, about 80% of all public relations students in nearly 200 universities are women as early as 1990. (Becker 1990; Sriramesh, Zerfass & Kim 2013) It strongly implies that Public …show more content…
Public Relation Professionals usually dressed casually unless they have meeting with clients. They are more fashion in general as their job requires them to to jump out ahead of the times. A very senior Public Relations practitioner, Alison Kenny, stated that people have one of three personality types (ENFJ, INTJ, INFJ), are well-suited toward a public relations career. Especially, people of the ENFJ are the best choice of public relations industry. (Lindsay 2009) This kind of people would be friendly, outgoing, enthusiastic, affectionate articulate and tactful. (Lindsay 2009) Occupational Outlook Handbook from the US Department of Labor (1998) states that “People who choose public relations as a career need an outgoing personality, self-confidence, an understanding of human psychology, and an enthusiasm for motivating …show more content…
The critics from scholars and media may be the last opportunity.
5 CONCLUSION
Public relations is a management function to establish and maintain relationship between an organization or individual and its publics. It aims to construct an effective communication. Based on data from researches, a standard Public Relation Professional should be a 33-year-old lady who has a bachelor degree, and works 41.4 hours weekly. She has outgoing personality, self-confidence, an understanding of human psychology, and an enthusiasm for motivating others. Although there is no hard threshold to entry, this industry still needs very strongly comprehensive abilities. Other than basic qualities, execution, sales skills and accumulated amounts of contacts are of significant.
This essay also discussed about that M-form is the most popular organizational structure in this industry, the demands of public relations has been increasing. Moreover, this industry meets some important issues such as social network and