Gender Stereotypes In Public Relations

People make mistakes. It’s a natural part of life; none of us are perfect. However, if heard about a public figure making one, this philosophy no longer applies. We’ve all heard of those nights were a public figure/congressmen/ or celebrity forgot that they were married, and their mistress comes out to the public. And I’m even surer that soon after those same people have admitted to being a terrible person, publicly apologizes to their family and etc., and now is going to work on being a better person. This is where public relations practitioners get their bad reputation, which formed the stereotypes that they can’t escape; unfortunately, there a several stereotypes that are made about PR practitioners, however the ones that came up the most …show more content…
Unfortunately, this one is accurate. In the Atlantic, Olga Khazan that states women make up 63 percent of public relations “specialist” and according to the Bureau of Labor Statistics data; women make up 59 percent of all PR Managers (Khazan). It is safe to say that women dominated the industry of public relations, however majority of the leadership roles are going to men. Even the very few males that work in public relations salaries are higher than females. The last two stereotypes are PR practitioners are all democrats and are out going. Shawn Paul Wood admitted in PRNewser that PR does tend to lean left, but one of the beauties of the industry is how diverse ideologues are. This makes the field so rewarding and full of different points of views. People would assume that PR professionals are all out going because they have to deal with the public, or go to outings and socialize but truth is a good majority of them are “self-described introverts” …show more content…
In a Forbes article by Robert Wynne he explains what public relations consist of which is the following: “persuasion, information, communication, third-party validation, public opinion, public policy, and promotion to drive sales, revenues, or donations” (Wynne). Its more than just advertising and paid endorsements. In a Princeton Review public relations specialist were described as image shapers. “Their job is to generate positive publicity for their client and enhance their reputation. The client can be a company, an individual or a government” (Wynne). Public relations is the bridge from the media outlets to a client’s expected reputation together. With public relations, it keeps the lines of communication open between the public and a company. It builds a stronger relationships. It is important that companies know their customers or their audience. They need to feel that you care about them and treat them as an actual person and that is where a public relation specialist comes in. Companies truly need public relations to handle messy situations for them, build relationships, and most of all build their credibility. In Inc. a magazine that publishes an annual list of growing private companies in U. S. they explained that public relations helps build up credibility, “Public relations boosts an organization's credibility, because it'll operate through numerous trusted intermediaries” (Newlands). These