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14 Cards in this Set
- Front
- Back
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message evaluation techniques
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examine the message and the physical design of the advertisement, coupon, or direct marketing piece
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respondent behavior evaluations
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address visible customer actions, including store visits, inquiries, or actual purchases
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concept testing
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examines the proposed content of an advertisement and the impact that content may have on potential customers
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copytests
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designed to elicit responses to the main message of the ad
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portfolio test
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print ads
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theater test
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tv ads
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mall intercept technique
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coupon in final testing
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recall test
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asking an ind to recall what ads he or she viewed
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unaided recall
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name the ads they say without any prompts
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recognition test
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given copies of an ad and asked if they have seen it before
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warmth monitor
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manipulate joystick
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psychogalvinmenter
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sweat
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pupilometreic metic
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pupil
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positioning advertising copytesting
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created to eval tv ads
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