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18 Cards in this Set
- Front
- Back
public relations
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achieve effective relationships in order to manage image and reputation of the organization
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sponsorships
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company contributes to the expense of a cause or event to increase the perceived value of the sponsor's brand
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PR department
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manages publicity and other communications with all of the groups that make contact with the company
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hit
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mention of a company's name in a news story
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public relations functions
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monitor internal and external public's
assess corporate reputation audit coporate social responsibility create positive image activities prevent or reduce damage |
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corporate social responsibility audit
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undertaken by management
ethical guidelines code of ethics ethical hotline |
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altruistic activities
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designed to build good will both internal and external
flowers for lost loved ones drug and alcohol counseling |
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crisis management
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accepting the blame and offering an apology or refuting charges in a forceful manner
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crisis management steps
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advance preparation for any crisis
recognize the crisis contain the crisis resolve the crisis build and advantage from the crisis |
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apology strategy
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used when investigation reveals the firm is at fault
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entitling
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attempts to claim responsibility for positive outcomes of events
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enhancements
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increase the desirable outcomes of an event in the eyes of the public
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internet management
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combating negative mouth to mouth communication by entering chat rooms
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impression management
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control projected images
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expression of innocence
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provide information to convince others that of associated with the event that caused the predicament
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excuses
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designed to convince the public that the firm was not responsible
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justifications
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logic to reduce the degree of negativity associated with the predicament
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other explanations
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created to persuade the predicament is not a fair representation
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