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14 Cards in this Set

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Independent Measures Design

Participants only take part in one condition of the experiment (2 separate groups).

Independent Measures Design

Repeated Measures Design

Participants take part in both conditions of the experiment (1 group).

Repeated Measures Design

Matched Pairs Design

Participants are matched in each condition for characteristics that may have an effect on their performance.

Matched Pairs Design

Strengths of Independent Measures Design

- Avoids order effects


- Quicker


- Behaviour won’t be effected as they only take part in one condition

Think of limitations of repeated measures design and matched pairs design.

Limitations of Independent Measures Design

- The researcher can not control the effects of participant variables


- Needs to gather more participants

Think of strengths of repeated measures design and matched pairs design.

Strengths of Repeated Measures Design

- Doesn’t need as many participants


- Quicker

Think of limitations of independent measures design and matched pairs design.

Limitations of Repeated Measures Design

- The order of conditions may affect the performance (order effect)


- On the second experiment they could guess the purpose which could affect their behaviour

Think of strengths of independent measures design and matched pairs design.

Strengths of Matched Pairs Design

- Avoids order effects


- Avoids bias

Think of limitations of independent measures design and repeated measures design.

Limitations of Matched Pairs Design

- It is time consuming


- Not possible to control all participant variables

Think of strengths of independent measures design and repeated measures design.

Individual Differences

The psychological differences between people and their similarities.

Demand Characteristics

A cue that makes participants unconsciously aware of the aims of a study or helps participants work out what the researcher expects to find.

Order Effects

In a repeated measures design, an extraneous variable arising from the order in which conditions are presented.

Counterbalancing

An experimental technique used to overcome order effects. It ensures that each condition is tested first or second in equal amounts.

What are the Counterbalancing Methods?

1) AB or BA


=> Divide participants into two groups. One group does AB, the second does BA.


2) ABBA


=> All participants take part in each condition twice (A to B then B to A).

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