Consumer Behavior Ch 6 Vocab Terms

Front 1

Value consciousness

Back 1

the extent to which consumers tend to maximize what they receive from a transaction as compared to what they give

Front 2

Materialism

Back 2

extent to which material goods have importance in a consumer's life

Front 3

Innovativeness

Back 3

degree to which an individual is open to new ideas and tends to be relatively early in adopting new products, services, or experiences

Front 4

Complaint proneness

Back 4

extent to which consumers tend to voice complaints about unsatisfactory product purchases

Front 5

Competitiveness

Back 5

enduring tendency to strive to be better than others

Front 6

Brand personality

Back 6

collection of human characteristics that can be associated with a brand

Front 7

Lifestyles

Back 7

distinctive models of living, including how people spend their time and money

Front 8

Psychographics

Back 8

quantitative investigation of consumer lifestyles

Front 9

Self-congruency theory

Back 9

theory that proposes that much of consumer behavior can be explained by the congruence of a consumer's self-concept with the image of typical users of a focal product