Kitcat Consumer Behaviour

Introduction
In this essay I will describe consumer behaviour and also how the consumer interacts with the digital market. Also I will discuss two marketing campaign launched by Coke a Cola and KitKat. The campaign launched by Coke was called “Share a Coke”, the campaign KitKat launched was called “Have a Break”. I will discuss why both of these campaigns were launched and also what they wanted to achieve by launching it.
Consumer Behaviour
Consumer behaviour is the study of how a consumer engages in the buying of a product or service. This is also known as buying behaviour, which refers to the buying habits of the consumer in regards to a product or a service. There are a variety of factors which effect the buying behaviour of a consumer …show more content…
KitKat used both twitter and google maps to integrate with the internet, whenever someone said that they were stressed, tired or there equivalent on twitter, KitKat would said an instant replay saying “That’s a sing u need a break! Look for the massaging billboards in Bogotá” (KitKat: The World’s First Massage Billboard) then it would show a google map showing all the locations near the person and in the rest of Bogotá. Here we can see how the company KitKat interacts with the consumer and tried to draw them in by trying to provide a service to them.
Overall this marketing campaign launched by KitKat was a huge success in reconnecting with the user and also getting to know their user as wall. This is very important as you must understand the person who will be using your product or service to market effectively to that specific type of consumer. …show more content…
They are doing this because the consumer in this digital age has changed greatly since the shift to the digital market. The modern day consumer isn’t as loyal to a brand and they are more likely to complain than to praise a product or service. This is due to the fact that most consumers are led by the opinions of their friends and family, which means that if they say it’s a bad product or service, they trust their judgement and follow them.
This is the same on social media as well, as most companies are now connected to both Facebook and twitter, which is a double edged sword. As this can be great for getting the company out there and being to have a place where consumers are able to give the company feedback. It can also destroy the company’s social face by consumers leaving negative feedback so all companies have to be careful not to upset too many consumers as the reality is the company can’t please everyone so the wisest move is to keep the loyal users