Consumer Behavior Ch 5 Vocab Terms

Front 1

Homeostasis

Back 1

state of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream

Front 2

Self-improvement motivations

Back 2

motivations aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state

Front 3

Utilitarian motivation

Back 3

desire to acquire products that can be used to accomplish something

Front 4

Hedonic motivation

Back 4

desire to experience something emotionally gratifying

Front 5

Consumer involvement

Back 5

degree of personal relevance a consumer finds in pursuing value from a given act of consumption

Front 6

Consumer affect

Back 6

feelings a consumer has about a particular product or activity

Front 7

Emotional effect on memory

Back 7

relatively superior recall for information presented with mild affective content compared to similar information presented in an affectively neutral way

Front 8

Mood-congruent recall

Back 8

consumers will remember information better when the mood they are currently in matches the mood they were in when originally exposed to the information

Front 9

Schema-based affect

Back 9

emotions that become stored as part of the meaning for a category (a schema)

Front 10

Emotional contagion

Back 10

extent to which an emotional display by one person influences the emotional state of a bystander