Morgan Spurlock and Corby Kummer’s position on consumerism, consumption and marketing vary in different ways. Consumerism, consumption and marketing can be viewed several different ways. The authors have some vivid and valid points for each of these categories in a good way and in a bad way. The effects each of these points have on the authors and the different outcomes within their lifestyles differ dramatically. Spurlock contends that consumerism is an outcry for people to buy things that they do not necessarily need. Spurlock claims that in 2013 “The auto industry spent $18.2 billion dollars telling us we needed a new car, more cars and bigger cars” (Spurlock 40). While Kummer speculates how consumerism can lead to great things
…show more content…
Different parts of the world have different views on consumption and how much is enough. Spurlock insists, “Every year, the food industries spend around $33 billion dollars convincing us that we’re famished. That we tend to eat larger portions then needed” (Spurlock 41). Kummer infers, that Dickie Brennan speculates, “Eating out at a restaurant can be therapeutic” (Kummer 51). Spurlock’s view of consumption is that us as people tend to eat and eat when we do not need it. His views are spot on within the United States, a lot more people around the U.S have a tendency to eat out more often than usual or have tendencies to stuff our faces even if we are content with a meal we had just ate. I believe Kummer’s direction with consumption has to do with just being happy with what you eat and enjoy everything about it. To some people it may be a ricochet of some sort to eating healthy, but to Kummer, it’s all about embracing your food for what it is and to some may be therapeutic. This is when the marketing aspects step …show more content…
Spurlock referring to consumerism as being a big sham all together and how humans give in to quickly, sounds like us as human beings. I think it’s just in our nature to want new things. Kummers beliefs about consumerism has a personal feel about it.He tells how Hurricane Katrina made their consumerism different for that time. Spurlock’s position on consumption deals with Americans eating more than what is needed. He speaks on how Americans tend to be gluttons and go for the biggest plates of food. Kummer insists that eating out at a restaurant can be therapeutic for any person. Some people do find consuming larger portions of food more comforting then dieting or eating smaller portions. Spurlock’s thoughts on marketing are common. General warning labels became a commodity with everything we buy in our everyday lives. Some people follow these labels and some people do not. Cigarettes for instance, they have warning labels about cancer and birth defects but people still continue to smoke. On the other hand, Kummers stance on marketing is that of family and loyalty through the hard times of Hurricane Katrina. They needed every bit of marketing any way they could get it. All three phases of these were told by the author’s way of thinking and due to personal matter. Consumerism, consumption & marketing
Different parts of the world have different views on consumption and how much is enough. Spurlock insists, “Every year, the food industries spend around $33 billion dollars convincing us that we’re famished. That we tend to eat larger portions then needed” (Spurlock 41). Kummer infers, that Dickie Brennan speculates, “Eating out at a restaurant can be therapeutic” (Kummer 51). Spurlock’s view of consumption is that us as people tend to eat and eat when we do not need it. His views are spot on within the United States, a lot more people around the U.S have a tendency to eat out more often than usual or have tendencies to stuff our faces even if we are content with a meal we had just ate. I believe Kummer’s direction with consumption has to do with just being happy with what you eat and enjoy everything about it. To some people it may be a ricochet of some sort to eating healthy, but to Kummer, it’s all about embracing your food for what it is and to some may be therapeutic. This is when the marketing aspects step …show more content…
Spurlock referring to consumerism as being a big sham all together and how humans give in to quickly, sounds like us as human beings. I think it’s just in our nature to want new things. Kummers beliefs about consumerism has a personal feel about it.He tells how Hurricane Katrina made their consumerism different for that time. Spurlock’s position on consumption deals with Americans eating more than what is needed. He speaks on how Americans tend to be gluttons and go for the biggest plates of food. Kummer insists that eating out at a restaurant can be therapeutic for any person. Some people do find consuming larger portions of food more comforting then dieting or eating smaller portions. Spurlock’s thoughts on marketing are common. General warning labels became a commodity with everything we buy in our everyday lives. Some people follow these labels and some people do not. Cigarettes for instance, they have warning labels about cancer and birth defects but people still continue to smoke. On the other hand, Kummers stance on marketing is that of family and loyalty through the hard times of Hurricane Katrina. They needed every bit of marketing any way they could get it. All three phases of these were told by the author’s way of thinking and due to personal matter. Consumerism, consumption & marketing