Personality Traits Of Openness

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The end-result we often observed is a combination of various factors like internal and external stimuli of different degree. Went next you are opportune to attend a handball, soccer or even basketball game, the gestures of some spectators shall amaze you. You might receive an accidental knock from some die-heart supporter who unconsciously are taking part from their seats. On the other hand, we have this category of supporters who are quietly following the game from their seat as well. Note that they are all lovers of the game with different degree of passion thus different personality trait each belonging at the extreme end of the personality scale. Just like with consumer’s behavior we have factors like; culture, social, personal, and psychological, …show more content…
A spectrum representation of the trait look thus, High Score: original, creative, curious, complex while the lower part of the spectrum look thus Low Score: conventional, down to earth narrow interest, uncreative. Individuals carrying a high score for this trait will surely go for art objects while that with a low score will go for products at discount, promotional activities like "Buy one get one and some discussions can induce an unplanned …show more content…
This fluctuating nature calls for further research on like consumer’s self-concept, Gender, age and stage of life, lifestyle not leaving out the societal factors and psychological factors which shows clear connection between consumers and what they will buy.

References
A-Jeff Tanner and Mary Anne Raymond (2010), Principles of Marketing v3.0, Flat World Knowledge, INC.
B-Personality-Tests-Personality Tests Big-5 Aspects. Retrieved on the 28/11/2016 from website, http://www.psychometric-success.com/personality-tests/personality-tests-big-5-aspects.htm
C-Internal-Influences-Personality. Retrieved on the 28/11/2016 from website, http://www.marketingteacher.com/internal-influences-personality/
D-How the Big Five Personality Traits Can Help You Build a More Effective Team. Retrieved on the 28/11/2016 from website,

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