Communications Final

Front 1

Gorgias

Back 1

-sicilian
-it isn't
-both sides are wrong, it requres deceptions
-eupiea

Front 2

eupiea

Back 2

beautiful speech, you can use your language with is bueaty that it carries you away from reality

Front 3

Protagoras

Back 3

Ionian
-"man is the measure of all things"
- both sides are right, requires demonstration; to lay it all before your eyes; pu tthe resolution before the eyes before both sides and now they have a shared reality and experienced; to do that you require accurate speech
-orthoepeia

Front 4

orthoepeia

Back 4

accurate speech, to convey reality with accuracy

Front 5

Plato

Back 5

-"concepts are unchanging and can be known"
-wrote two works on the rehtoric, the Gorgias which claimed rehtoric to be false art, object of art

Front 6

The Georgias

Back 6

-written by plato
-claimed the act of speaking was manipulative and fake
-concepts are unchaning and can be known

Front 7

the phaedrus

Back 7

20 years later, claimed rehtoric as true art of "soul leading"
-rehtoric are true, knows its object, has method and theory, and is practice for beneift of object

Front 8

Aristotle

Back 8

wrote the rehotric, and the 5 cannons

Front 9

5 cannons

Back 9

the 5 major topic areas
invention, style, arrangement, memory, delivery

Front 10

Invention

Back 10

proces of deciding on the subject mater of ones speech and discovering informaiton and arguments that would lead to sound conclusions

Front 11

Style

Back 11

be clear and appropriate, the process of selecting the proper words to convey a message, 3 styles (plain, middle, vigorous

Front 12

plain style

Back 12

built ETHOS by convincing the audience of the speakers good character, sense, and trustworthiness

Front 13

middle style

Back 13

emphasized LOGOS by impressing audience with the soundness of the speakers position; intricate argumentation and careful philosophical distinctions

Front 14

vigorous style

Back 14

pathos,eloquent and emotional

Front 15

Arrangement

Back 15

beggining, middle, end, ways to order ideas effectively

Front 16

memory

Back 16

the ability to hold content, style, and arragnement in ones mind,

Front 17

delivery

Back 17

pleasing voice and graceful gestures, nonverbal is very important

Front 18

Rhetoric

Back 18

is a power concerning each thing of observing all available means of persuasion

Front 19

Four Approaches to Theory (occured during the Modern Period 1600-1900)

Back 19

classical preservation, psychological, belletristic, elocutionary

Front 20

classical preservation

Back 20

set out to recover the insights of the great classical rehtoricians and adapting them to modern times

Front 21

psychological

Back 21

understanding, fancy, passion will,

Front 22

belletristic

Back 22

artisit capproach to drama, opetry, oratory,

Front 23

elocution

Back 23

presentation/delivery; elaborate system for display of emtion

Front 24

Rehtorical studies and communcaiton science altered during the Contemporary Period (1900-present)

Back 24

rehtorical studies= humanistic approach, people have free will and are more creative and sceientifc/ empirical where people became more predictable

Front 25

Defining communication

Back 25

breadth, intentionality

Front 26

The Psychological Perspective Model

Back 26

it focuses on what happens inside the heads of communicators as they transmit and receive messages.

Front 27

6 components of Psychological Perspective Model

Back 27

sender/receiver (people involved) mesage(sent from sender to receive), channel (how message gets sent), encoding/decoding, feedback, noise

Front 28

Psycho Persp. Model Metaphor

Back 28

a machine, how a machine sends and receives data

Front 29

Pragmatic Persepctive Model

Back 29

communication is made up of independent moves taht pattern themselves over time; people play games when they communicate

Front 30

Pragmatic Model 5 Components

Back 30

partners/interactancts, moves/acts, responses, patterns/ sequences, relationships

Front 31

Social Constructionist Model

Back 31

process whereby poeple create collevtice reperesntations of reality using tools provided by their culture

Front 32

social construcitonist model components

Back 32

people (as reps for a cultur or socieity), language (symbolic codes) , shared message (beliefs, values, roles tradiitonal

Front 33

Cognitive and social process

Back 33

receiving sensory stimuli and making sense of them

Front 34

person perceptoin

Back 34

how we percieve people

Front 35

message perception

Back 35

what people say and do

Front 36

schemata

Back 36

people use shared social understandings, past experiences, and our knowledge about the world to help us interpret what we see or hear. Draw on mental guidlines to hlep us identify and organize incoming information

Front 37

Personal Construct Theory

Back 37

Cognitive schemata is a mental framework thorugh which we structure our expeirences

Front 38

4 types of personal construct

Back 38

prototypes, personal constructs, stereotypes, scripts

Front 39

prototypes

Back 39

ideal example of category of people, situation, or objects(bitch, slut, hot, ugly) global categorizations

Front 40

personal constructs

Back 40

bipolar scales of judgement or "mental yardsticks" that allow us to noitce characteristics about others on a daily basis. (after temple, forgiivng and kind)
-categories are phsyical, role interaction, and psychological

Front 41

stereotypes

Back 41

predictive generalizations (we predict behavior based on how we have categorized), goes beyond discription to actual prediction of behavior

Front 42

scripts

Back 42

routines or action sequences we have in mind about particular interactions, routine expectation,s mindless processing,

Front 43

personal constructs

Back 43

we can udge people along many diff;t dimensions (apperance, intelligence, personality, and on any of those we can judge on two different extresmes (intelligent, stupidity, or in between)

Front 44

cogniitve complexity

Back 44

measure in terms of number of personal constructs ( the more ocnstructs you use, the more cognitively complex you are

Front 45

cognitive complextiy consists of

Back 45

differentation (the use of a lot of different dimensions to inerpret other people), abstraction (how abstract your dimensions tend to be), organization (some people are better at drawing together difft pieces of info into a reasonabl e interpretation of another person weve with conflicting ocnstructs (extremly outgoing and studious might seem contradictory)

Front 46

message design strategies/ information processing

Back 46

1)gain attention
2)increase comprehension
3) ensure acceptance
4) assist in retaining and retrieving

Front 47

Elemnts that capture attention

Back 47

involunatry attention (intensity of color or sound), movement/action
voluntary attention - link to audience desires, stress relevance to audience

Front 48

elements that guide interpretation (Increase Comprehension)

Back 48

relate new infomraiton to familiar ideas (give examples), use clear, concrete language, use a simple organizational pattern, offer opportunities for feedback (tell a story in chronological order)

Front 49

Ensure Acceptance

Back 49

show how message fits with exisitng values and beliefs, offer an incentive, get audeince actively involved in processing, (hands-on)

Front 50

Assist in Retaining and Retreving, elemtns that enhance mental storage

Back 50

REPETITION, off opportunity for audience to rehearse information (so retell), associate the message with a "trigger" (slogan, jingles), and then provide a summary

Front 51

characteristics and definition of language

Back 51

rule governed symbol system that allows users to generate meaning and define reality
-arbitrary, conventional, language both reflects realities and influences perception

Front 52

arbitrary

Back 52

same word can mean different things to differnet peple, no absolute relationship between words and what they stand for

Front 53

conventional

Back 53

meaning depends on social agreement

Front 54

Speech Act Theory (John Searle)

Back 54

Basic unit of language used to express meaning, utterance that expressions intention, people perform at leaste 3 acts when making a statement

Front 55

Utterance act

Back 55

pronunciation of meaningful SOUNDS

Front 56

propositional act

Back 56

referring, sttating beleif

Front 57

illocutionary act

Back 57

communicationg intention, making someone understand something

Front 58

perlocutionary act

Back 58

pursuasion, attempting to affect anothers behavior

Front 59

5 categories of speech acts

Back 59

assertives, directives, commisssives, expressives, declarations

Front 60

Assertives

Back 60

stating affriming, claiming, conclusing, to convey the belief that a proposition is true (max owns a green car)

Front 61

cooperative principle

Back 61

we assume people are cooperative in conversation and we make sense of their statements accordingly

Front 62

SE of OCs

Back 62

Increased thromboembolic events

Hint 62

Endocrine