Cem 102 Exam 1

Front 1

CONVERGENCE

Back 1

the coming together of what had previously been separate ways of distributing info

Front 2

AUTOMATION

Back 2

replacing people with machines to make more mula

Front 3

INTERACTIVITY

Back 3

consequence of convergence & internet technology; two way communication between media companies & their consumers

Front 4

3 major areas that affect electronic media

Back 4

technology, economics, and regulation

Front 5

total TV households in US

Back 5

115 million- over half get Tv from cable

Front 6

Guglielmo marconi

Back 6

created wireless telegraph, founder of british and american marconi companies

Front 7

reginald fessenden

Back 7

first voice broadcast, christmas eve, 1906

Front 8

Lee deforest

Back 8

invented the audion, an amplifying vacuum tube crucial to development of wireless radio

Front 9

edwin howard armstrong

Back 9

invented regenerative circuit, superhederodyne reciever, and FM radio broadcasting

Front 10

david sarnoff

Back 10

powerful early radio executive; head of RCA and NBC radio and later television networks

Front 11

william paley

Back 11

bought CBS in 1920's, turned it from small network to huge money maker

Front 12

franklin roosevelt

Back 12

first pres. to utilize radio with "fireside chats" during the great depression

Front 13

edward r. murrow

Back 13

CBS newsman from 1940's to 60's, covered london blitz, set standards for TV news

Front 14

first professional broadcast station

Back 14

KDKA in pittsburgh

Front 15

the navy took control off all wireless telegraphy WHEN?

Back 15

WW1

Front 16

first advertisement sold on radio

Back 16

WEAF new york, for sum houseing development in jackson heights

Front 17

first national "chain" network

Back 17

NBC (1926)

Front 18

early days of regulation in radio

Back 18

department of commerce could grant radio license but not take away; led to massive boom in radio in 1920's, total chaos, caused a lot of problems

Front 19

radio act of 1927

Back 19

established federal gov, regulation of radio, set PICON standard, no property right to license. basic idea- airwaves belong to the people

Front 20

communications act of 1934

Back 20

established federal communications commission, still the primary law regulating radio and TV today

Front 21

"myth" of over the air television

Back 21

over 90 percent of consumers get cable or DBS, do not get over the air Tv

Front 22

vladimir K zworykin

Back 22

invented iconoscope, first electronic camera pick up tube, worked for RCA

Front 23

Philo T farnsworth

Back 23

invented the image dissector

Front 24

when was Tv introduced to the public

Back 24

1939 worlds fair in NYC

Front 25

the 2 bands of television

Back 25

VHF & UHF- VHF is channels 2-13, have very strong quality for picture and sound. UHF created in 50's when there was a high demand for new channels, created channels 14-83, worse quality for picture and sound. no one really cared for UHF, had many problems

Front 26

james maxwell and heinrich hertz

Back 26

created electromagnetic wave (radar) technolony

Front 27

nathan stubblefield

Back 27

melon farmer who created wireless telephony

Front 28

four main national radio networks established by 1934

Back 28

NBC, CBS, mutual broadcast, RCA

Front 29

what is the PICON standard

Back 29

public interest, convenience and neccesity standard, regulated broadcast frequencies, as well as programming and licensing

Front 30

scarcity principle

Back 30

created from NBC v. US, broadcasting must be more limited, some people must be denied broadcasting rights to avoid chaos

Front 31

sylvester "pat" weaver

Back 31

former CEO of NBC

Front 32

when was the transition to digital television completed

Back 32

friday june 12th, 2009

Front 33

is all radio broadcasting digital today?

Back 33

no, some lower power stations still work on analogue but FCC hopes to be completely digital by september 2015

Front 34

catv

Back 34

community antenna television (1950's-60's), helped distant communities receive tv signals, started in rural areas

Front 35

MSO

Back 35

multiple system operator, large clusters of local cable franchises operating under one company. #1 MSO in the US is comcast

Front 36

broadcast v. cable networks

Back 36

broadcast includes over the air, cable does not. cable does a per subscriber charge

Front 37

cable revenue streams

Back 37

basic subcription fees, internet access, telephone services, bundles, pay per view, ads

Front 38

must carry rule/ retransmission consent

Back 38

required cable systems to carry all local Tv stations within their areas of coverage, stations can invoke "must carry" or negotiate "retransmission consent" deals from cable operators

Front 39

first premium cable channell

Back 39

HBO

Front 40

POTS

Back 40

"plain old telephone service"- dying business. telephone companies getting into content distribution, like AT&T U-verse. example of diversification

Front 41

#1 usage of internet

Back 41

email

Front 42

SMATV

Back 42

small master antenna tv- when one central antenna controls broadcast in small area like apartment building

Front 43

adjacencies

Back 43

when stations sold local commercials next to network commercials

Front 44

PTAR, fin/syn, and duopoly rules

Back 44

prime time access rule- restricted amount of network broadcasting local stations could air in prime time
fin/syn- sought to stop TV networks from owning any programs they aired in prime time
duopoly rules- prevented ownership of multiple stations in one market
ALL OF THESE WERE DISMANTLED IN THE 90'S, DEREGULATION PERIOD

Front 45

1996 telecommunications act

Back 45

allows media companies to become involved in other technologies (platforms), expanded POTS