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46 Cards in this Set

  • Front
  • Back

Reasons for Product & Service Design

1. Economic


2. Social and Demographic


3. Political, liability, or legal


4. Competitive


5. Cost or Availability


6. Technological

Refers to an examination of the function of parts and materials in an effort to reduce the cost and/or improve the performance of a product

Value Analysis

Responsibility of a manufacturer for any damages and injuries

Product liability

An implication that a product must carry

Merchantability and fitness

Product must be usable for its intended purpose

Merchantability and fitness

Extent to which there is an absence of variety in a product, service or process

Standardization

A strategy of producing standardized goods or services, but incorporating some degree of customization

Mass customization

The process of producing, but not quite completing a product or service until customer preferences are known

Delayed differentiation

Form of standardization in which component parts are subdivided into modules that are easily replaced or interchanged

Modular design

The ability of the product, part, or system to perform its intended function under a prescribed set of conditions

Reliability

Situation in which a product, part, or system does not perform as intended

Failure

The set of conditions under which an item's reliability is specified

Normal operating conditions

Design that results in products or services that can function over a broad range of conditions

Robust design

It is often easier to design a product that is sensitive to environmental factors, either in manufacturing or in use, than to control the environmental factors

Genichi Taguchi's approach

Company that designs and builds product based on its own specifications, then sell it to another company for branding and distribution

Original Equipment Manufacturer (OEM)

Company designs and manufactures a product according to the purchaser's specifications and brand

Original Design Manufacturer

Company which sells an entire product or component that is manufactured by a second company under its own brand label

Original Brand Manufacturer

Some companies purchasde a competitor's product and carefully dismantle and inspect it, searching for ways to improve their own product

Reverse engineering

Refers to organized efforts that are directed toward increasing scientific knowledge and product or process innovation

Research and development

Bringing engineering design and manufacturing personnel together early in the design phase to simultaneously develop the product and the processes for creating the product

Concurrent engineering

It uses computer graphics for product design

Computer-Aided Design

Helps in choosing design that match the capabilities

Production requirements

designing of products that arecompatible with an organization's capabilities

Design for Manufacturing (DFM)

design that focuses on reducing the number of parts in a product and on assembly methods and sequence

Design for Assembly (DFA)

ease of fabrication and/or assembly

Manufacturability

Recovering materials for future use

Recycling

Product design that takes into account the ability to disassemble a used product to recover the recyclable parts

Design for Recycling (DFR)

Refurbishing used products by replacing worn-out of defective components and reselling the products

Remanufacturing

Design so that used products can be easily taken apart

Design for Disassembly (DFD)

Refers to an examination of the function of parts and materials in an effort to reduce the cost and/or improve the performance of a product

Value Analysis

Refers to situation in which one component ia common to more than one item

Component commonality

An approach that integrates the “voice of the customer” into both product and service development

Quality Function Deployment (QFD)

A theory for product development and customer satisfaction

The Kano Model

Something that is done to for a customer

Service

It is provided by a service delivery system, which includes the facilities, processes and skills needed to provide the service

Service

Combination of goods and services provided to a customer

Product bundle

Essentially a “product design approach” to service design

Cost and efficiency perspective

Customer participation makes both quality and demand variability more difficult to manage, designers tend to limit the customer participation in the process

Cost and efficiency perspective

This requires the understanding of the customer experience and focusing on how to maintain control over service delivery to achieve customer satisfaction

Customer perspective

It also involves determining consumer wants and needs in order to understand relationship between service delivery and perceived quality

Customer perspective

a method used in service design to describe and analyze a propose service

Service blueprinting

Useful tool for conceptualizing a service delivery system

Service blueprinting

Method for describing and analyzing a service process

Service blueprinting

Like an architectural drawing but instead of showing building dimensions it shows the basic customer and service actions involved in service operations

Service blueprinting

able to enter markets ahead of their competitors allowing them to set higher selling prices than otherwise due to absence of competition

First to market approach

Service package

1. The physical resources needed


2. The accompanying goods provided with the service


3. Explicit services


4. Implicit services