The Article Of Brexit

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The summary of the article

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1- this article takes into consideration the impact of brexit on the international Banking sector.

2- the brexit has the potential to trigger panic and financial instability among the global financially.

3- in terms of uncertainty, Banks should make careful use of language to reassure their customers. This study explore and compare the reaction of European Bank on brexit in there online communications with that of the UK Banks.

4-this analysis focuses on how the banks represent the brexit and attempt to preserve their financial stability.

5- the investigation takes a critical discourse analytical approach, also integrating principle from crisis communication theories in management and being supported by Corpus linguistic tools in order to identify and compare discursive trands.

6- the analysis reveals differences in the strategies chosen by Banks to address their stakeholders. While British Banks generally aim at offering customer support reassuring the markets and exploring new global trade possibilities, UE Banks convey financial knowledge with the political evaluation and frame brexit as a source of crisis and uncertainty.

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Data

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1- this study compares the discourse of British big four Banks with that of for European Banks.

2- the investigation focuses on online communications of brexit published between 2015 and 2020 by each of the eight bags. This include customer website corporate website and the banks online economic research magazines.

3-The UK component of the purpose comprises 15 files, while the EU subcorpus consist of 13 files.

Tokens( linguistic unit)

Types ( distinct words)

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Methodology

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1- this study applies Corpus assisted critical discourse analysis to research in business communication.

2-it investigate how pregnant is framed and what information and things are giving prominence by the dance channels in their online communication in time of crisis.

3-Corpus linguistics tools provide useful support to the investigation as they enabled the researchers to identify and compare discursive trends.

4- the purpose analysis was performed using WardSmith tools 7.0 and POS (part of speach) taking and processing with the online Corpus query system SketchEngine.

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Tools

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The corpus analysis was performed using WordSmith Tools 7.0 (Scott,2019) and POS (part-of-speech) tagging and processing with the online corpus query system SketchEngine

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Keywords

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lists of words with statistical significance in one of the subcorpora

The most significant term in the EU subcorpus is represented by the word ‘deal’, referring to thepending Brexit withdrawal agreement

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A crisis

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A crisis may be defined as ‘an event that is an unpredictable, major threat that can have an adverse effect on the organization, industry, or stakeholders if handled improperly’

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SketchEngine’s n-grams function,

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Through SketchEngine’s n-grams function, it was possible to derive the most frequently recurring groups of four words including the search terms. Frequent clusters comprising ‘I’ and ‘you’ were only retrievable for the UK component,

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logDice statistical measure

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the logDice statistical measure indicates how strong the collocation is, so that the higher the score, the stronger the collocation

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SketchEngine’s word sketches function

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SketchEngine’s word sketches functiondisplays corpus-derived summaries of grammatical and collocational patterns for specific terms, which may be used to contrast subcorpora through the word sketch differences feature.

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Benefits of using CL and CDA together:

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1-Each approach can be used to help triangulate the findings of the other.

2-Both approaches can be used as entry points, creating a virtuous research cycle.

3-Combining methods strengthens the theoretical basis of both CDA and CL.

4-combining both quantitative and qualitative techniques, enabled thequantification of the ‘quality’ of reporting.

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Benefits of combination.

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1. CL, in can be positively influenced by exposure and familiarity with CDA analytical techniques, and

2- the theoretical notions and categories of DHA can inform the quantitative CL analysis.

3- CL needs to be supplemented by the close analysis of selected texts using CDA theory and methodology.

4- CDA, in turn, can benefit from incorporating more objective, quantitative CL approaches, as quantification can reveal the degree of generality. of, or confidence in, the study findings and conclusions,