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30 Cards in this Set

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measurement we assign numbers to objects where the different numbers indicate different objects

Nominal Scale

What scale? A very common example is gender where all Males are assigned as 1 and all Females as 2

Nominal scale

we assign numbers to objects just like nominal Ibut here the numbers also have a meaningful order.

Ordinal Scale

What scale? example someone finishes in a race first (1st), second (2nd), third (3rd), and so on. If we know the place that they finished we know who the fastest

Ordinal scale

the interval, or, difference, or the gaps between each rank are not necessarily equal.

Ordinal scale

have order just like ordinal so you can see here how these scales of measurement build on one another but interval has "equal" amount of spaces between each number

Interval scale

What scale? we take temperature in degrees Celcius

Interval scale

differences are meaningful just like interval but it also has ratios that are meaningful

Ratio scale

What scale? An example would be weight in pounds

Ratio scale

Data are distinct pieces of information, usually formatted in a special way

Research data

is data that is collected, observed, or created, for purposes of analysis to produce original research results.

Research data

Collected by the researcher to address the research problem

PRIMARY DATA

Obtained through first-hand investigation

PRIMARY DATA

Collected by someone else for some other purpose other than the problem at hand

SECONDARY DATA

Obtained from another researchers

SECONDARY DATA

(through questionnaires or interview)

Survey

(through experiments)

Observations

(official records, literature review, diaries, content analysis)

Documents

is the process by which the researcher collects the data/information needed to answer the research problem.

Data collection

Systematic noting and recording of events, behaviors, and artifacts (objects) in the social setting chosen for study

Observation method

is a systematic data collection approach. Researchers use all of their senses to examine people in natural settings or naturally occurring situations

Observation

is a method under which data from the field is collected with the help of observation by the observer or by personally going to the field.

Observation method

is way of gathering data by watching behavior, events, or noting physical characteristics in their natural setting.

Observation

- An approach involves observing the right thing at the right place and also at the right time by a matter of chance or by luck



- involves the use of the tools of the measurement.

Casual and Scientific observation

- refers to the observer; Subjective observation involves the observation of the one's own immediate experience.



- whereas the object refers to the activity or any type of operation that is being observed. ; refers to the observations involving observer as an entity apart from the thing being observed.

Subjective and Objective observation

- is when you watch interactions, processes, or behaviours as they occur



- are when you watch the results of interactions, processes, or behaviours

Direct and Indirect observation

- refers to the participation by the observers/researchers with the various types of operations of the group under study



- no participation of the observer/researcher in the activities of the group that takes place, and also there occurs no relationship between the researcher and the group

Participant and Non-participant observation

- involves specific information of the units that are to be observed and also about the information that is to be recorded



- are diametrically against the structured observation. In such observation, observer has the freedom to note down what he or she feels is correct and relevant to the point of study

Structured and unstructured observation

- are the observations made under the influence of some of the external forces and such observations rarely lead to improvement in the precision of the research results



- made in the natural environment and reverse to the controlled observation

Controlled and Non Controlled observation

involves observing the behavior in a normal setting and in this type of observation, no efforts are made to bring any type of change in the behaviour of the observed.

Natural observation