Social Psyc Chapter 5

Front 1

component models

Back 1

one component-attitude is affect towards evaluation of a given object, person, belief. Thurstone
2 component-attitude is mental readiness to act and guides evaluative responses. Petty and Cacioppo-attitudes are lasting general evaluations of people, objects, or issues.
3 component-attitude consists of cognitive, affective, and behavioral components. himmelfarb-attitudes are relatively enduring oranization of beliefs, feelings, and behavioral tendencies towards socially significant objects.

Front 2

Balance Theory (heider)

Back 2

people prefer attitudes tat are consistent wit each other, they seek consistency in all relationships. SEE TRIANGLES

Front 3

Socio-Cognitive model (pratkanis)

Back 3

attitude is person's evaluation of an object or thought. the attitude is represented in a memory with
1. label (w stipulations)
2. evaluative summary
3. knowledge structure supporting evaluation

Front 4

Information Integration Theory

Back 4

we use cognitive algebra to construct attitudes from information from objects

Front 5

Multiple Act Criterion (ajzen)

Back 5

general behavioral index based on average combinations of various behaviors

Front 6

Theory of Reasoned Action (ajzen)

Back 6

attitude consists of 3 processes:
1. belief
2. intention
3. action
factors: subjective norm, attitude, behavioral intention

Front 7

Theory of Planned Behavior

Back 7

predicting a beavior from an attitude measure is improved if people believe that they have control over that behavior

Front 8

Protection Motivation Theory

Back 8

adopting a healthy behavior requires cognitive balancing between perceived threat of illness with capacity to cope with the regimen

Front 9

Self-Efficacy

Back 9

expectations we have about our capacity to succeed in particular tasks

Front 10

Automatic Activation (fazio)

Back 10

activity that occurs automatically and subconsciously. The respective attitude is characterized as being a direct experience, stable over time, accessible, and frequently called upon

Front 11

Moderator Variables of Attitudes

Back 11

situational, individual differences, habit, degree of control, mood, cog biases, self-identity

Front 12

Attitude Formation

Back 12

mere exposure effect-repeated exposure to an object results in heightened attraction
classical conditioning
instrumental conditioning,
observational learning

Front 13

6 classes of value orientation

Back 13

theoretical
economic
aesthetic
social
political
religious
`

Front 14

Instrumental v Terminal Values

Back 14

instrumental-values related to carrying out actions, ie honesty and ambition
terminal-long lasting values, ie equality. more significant

Front 15

Ideology v Values

Back 15

Ideology- a systematically interrelated set of beliefs wose primary function is to explain. It circumscribes thinking, making it difficult for the thinker to escape from its mold. Can be pluralistic (neoliberalism) or monistic (can't tolerate conflicting values, ie Manicheism)
Values-higer order concept of thought to provide a structure for organizing attitudes.

Front 16

Scales

Back 16

Thurstone Scale-continuum of favorable to unfavorable
Likert scale-5 point
Guttman scale-unidemensional, low extreme to high extreme
Osgood's semantic differential-connotations of words in a polarity response set: good/bad, lawful/non, etc.

Front 17

Expectancy Value Model

Back 17

eac contributing belief underlying an attitude domain is weighted by the strength of its relationship to te attitude object

Front 18

3 Methods for Getting True Attitudes

Back 18

1. detecting biases in language use
2. attitudinal priming
3. implicit association test- reaction time test to measure attitudwes particularly unpopular ones, even if tey give an answer other than their actual bad preference, they will make the association faster tan if no attitude