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6 Cards in this Set
- Front
- Back
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Primary Data |
Data collected by the researcher first hand May be a questionnaire, it just has to involve generating data that has not been previously collected or analysed Examples of primary research methods- experiments, questionnaires, polls, observations, interviews, focus groups. |
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Strengths of primary data |
Collected first hand so don’t need to rely on other sociologists figures- higher validity- preferred by positivists Up to date figures - time Researcher can control environment the research is conducted in and control ethics of the study |
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Limitations of primary data |
May not be able to get access to a large sample or a specific group Costly, time consuming May encounter ethical issues eg informed consent and right to withdraw |
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Secondary data |
Data from a sociologist who conducted a previous study Examples of secondary data sources: Official statistics, archives, diaries, personal documents, photo and video material, consensus etc |
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Strengths of secondary data |
More time effective, less costly, reliable as researchers can compare results Preferred by positivists because it is high in reliability- research can be repeated Access is also a strength, don’t have to go through gatekeeper to obtain findings |
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Limitations of secondary data |
Data may be inauthentic or inaccurate thus lack validity Researcher has no control over how the previous study was conducted eg ethics and environment Examples like official statistics may have bias May be outdated- time |
