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4 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Types of data? |
Qualitative Quantitative Primary data (e.g surveys) Secondary data (e.g. Official statistics) |
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Sampling techniques? |
Random: everyone has an equal chance of being selected. Weakness: large sample needed Strength: representative
Stratified: population divided based on variables such as sex. Weakness: need sampling frame Strength: small sample
Snowballing: members put researcher in touch with possible respondents Weakness: not representative Strength: good for groups that are hard to identify
Opportunity: people put themselves forward. Those who are easily accessible. Weakness: can't generalise Strength: easy, cheapest and quick
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They're 5 of them |
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Types of surveys and questionnaires |
Face2face: advantages- high response rate Weaknesses- interviewer bias, time consuming
Telephone: advantages- cheap, easy Weaknesses- Response rates
Postal: advantages- cheap and easy Weaknesses- Response rate, generalise
Fixed q: respondents restricted to limited answers I.e. Yes no. Advantages- quantitative data, reliable Weaknesses- hard to operationalise concepts, can't get qualitative data.
Open q: respondents allowed to provide their own response. Advantages- detailed data, operationalise concepts Weaknesses- Time consuming, interviewer bias.
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Types of interviews |
Structured semi structured Unstructured Individual Group |
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