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4 Cards in this Set

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Types of data?



Primary data (e.g surveys)

Secondary data (e.g. Official statistics)

Sampling techniques?

Random: everyone has an equal chance of being selected. Weakness: large sample needed

Strength: representative

Stratified: population divided based on variables such as sex.

Weakness: need sampling frame

Strength: small sample

Snowballing: members put researcher in touch with possible respondents

Weakness: not representative

Strength: good for groups that are hard to identify

Opportunity: people put themselves forward. Those who are easily accessible.

Weakness: can't generalise

Strength: easy, cheapest and quick

They're 5 of them

Types of surveys and questionnaires

Face2face: advantages- high response rate

Weaknesses- interviewer bias, time consuming

Telephone: advantages- cheap, easy

Weaknesses- Response rates

Postal: advantages- cheap and easy

Weaknesses- Response rate, generalise

Fixed q: respondents restricted to limited answers I.e. Yes no. Advantages- quantitative data, reliable

Weaknesses- hard to operationalise concepts, can't get qualitative data.

Open q: respondents allowed to provide their own response. Advantages- detailed data, operationalise concepts

Weaknesses- Time consuming, interviewer bias.

Types of interviews


semi structured