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4 Cards in this Set

  • Front
  • Back
  • 3rd side (hint)

Types of data?

Qualitative


Quantitative


Primary data (e.g surveys)


Secondary data (e.g. Official statistics)

Sampling techniques?

Random: everyone has an equal chance of being selected. Weakness: large sample needed


Strength: representative



Stratified: population divided based on variables such as sex.


Weakness: need sampling frame


Strength: small sample



Snowballing: members put researcher in touch with possible respondents


Weakness: not representative


Strength: good for groups that are hard to identify



Opportunity: people put themselves forward. Those who are easily accessible.


Weakness: can't generalise


Strength: easy, cheapest and quick




They're 5 of them

Types of surveys and questionnaires

Face2face: advantages- high response rate


Weaknesses- interviewer bias, time consuming



Telephone: advantages- cheap, easy


Weaknesses- Response rates



Postal: advantages- cheap and easy


Weaknesses- Response rate, generalise



Fixed q: respondents restricted to limited answers I.e. Yes no. Advantages- quantitative data, reliable


Weaknesses- hard to operationalise concepts, can't get qualitative data.



Open q: respondents allowed to provide their own response. Advantages- detailed data, operationalise concepts


Weaknesses- Time consuming, interviewer bias.


Types of interviews

Structured


semi structured


Unstructured


Individual


Group