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3 Cards in this Set

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  • Back

The Bobo doll experiment - Bandura, Ross & Ross (1961)


(Social learning theory)

Aims: -To examine the effect of continual influence on the model


-To examine if the sex of the model influenced same-sex and opposite-sex participants to a differing degree



Procedures: -36 male and 36 female participants, aged between 37-69 months


-Two adults, male and female, models.


-Eight experimental groups (six participants in each), half the groups observed aggressive behaviour from model and the others saw non-aggressive behaviour


-Participants were put in a room one at a time and observed models behaviour on the Bobo doll



Findings: -Children who observed aggressive behaviour acted more aggressively when observed


-Boys acted more aggressively than girls


-There was a greater level of imitation if the role model was the same gender as the



Conclusion: -There is a behavioural effect from observing aggressive behaviour and that this behaviour continues after a delay.



The case of "Little Albert" - John Watson & Rosalie Rayner (1920)


(Behavioural approach to explaining phobias)

Aims: -To provide evidence that human emotional responses could be learned through classsical conditioning.



Procedures: -A laboratory experiment was conducted with an 11 month old boy


-He was presented with various stimuli, including a white rat and some cotton wool, he showed no fear response


-A fear reaction was induced by striking a steel bar behind his head, which startled him and made him cry


-He was given the rat to play with, as he went to touch the rat, the bar was struck to frighten him



Findings: -When the rat was shown, Albert would cry and crawl away


-He had developed fear to similar stimuli such as white fur coats



Conclusions: -Conditioned emotional responses are acquired as a direct result of environmental experiences, which can transfer and persist unless removed by counter-conditioning

The role of discussions in changing opinion regarding a matter of fact - Arthur Jenness (1932)


(Conformity - ISI)

Aim: -To investigate whether individual judgements of jellybeans in a jar was influenced by discussions in groups



Procedures: -Participants made individual, private estimates of the number of jellybeans in a jar


-Participants then discussed their estimates either in a large group or in several smaller group


-After discussion, group estimates were created


-Participants then made a second individual, private estimate



Findings: -Typicality of opinion was increased, individuals' second private estimated tended to converge their group estimates


-The average change of opinion was greater among females



Conclusions: -The judgements of individuals are affected by majority opinions, in ambiguous or unfamiliar situations